# Benefit-Focused Gummies Medterra's CBD Gummies Help with Alertness, Sleep or Calming By Laura McQuarrie | Published 2020-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/medterra-cbd-gummies References: [prnewswire](https://www.prnewswire.com/news-releases/medterra-cbd-launches-new-benefit-focused-gummies-301049242.html) & [medterracbd](https://medterracbd.com/category-cbd-gummies) [Medterra](https://www.trendhunter.com/trends/wellness-gummies) launched a new line of functional CBD Gummies to offer accessible support that can easily be integrated into daily life. The benefit-focused gummies are touted as the highest potent gummy offering on the market, as they combine 25 milligrams of Medterra's pure CBD with other premium ingredients to support a desired outcome. The new CBD Gummies include the citrus punch-flavored [Stay Alert Gummy](https://www.trendhunter.com/trends/cbdfx-focus-energy-gummies) with ginkgo biloba, guarana, and green tea extract for focus and increased energy and the Keep Calm Gummy with L-Theanine and a tropical fruit flavor. For the evenings, there's also the [Sleep Tight Gummy](https://www.trendhunter.com/trends/vena-lights-out-gummies) from Medterra, which boasts a soothing strawberry flavor and a list of functional ingredients like melatonin, chamomile, 5HTP, lemon balm and passionflower. Image Credit: Medterra ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional CBD Gummies:** The trend of functional CBD gummies presents an opportunity for companies to create innovative products that address specific wellness needs. - **Benefit-focused Supplements:** The trend of benefit-focused gummies highlights the potential for disruptive innovation in the supplement industry by combining CBD with other premium ingredients to target specific desired outcomes. - **Premium Potency Offerings:** The trend of offering high-potency CBD gummies emphasizes the opportunity for companies to differentiate themselves in the market and cater to consumers seeking stronger doses for enhanced effects. ### Sectors Adopting This - **CBD Products:** The CBD products industry can take advantage of the trend by developing a wide range of benefit-focused gummies that address various wellness concerns. - **Health and Wellness:** The health and wellness industry can explore the trend of functional CBD gummies to create innovative products that promote overall well-being and specific health benefits. - **Natural Sleep Aids:** The natural sleep aids industry can tap into the trend by offering CBD gummies with sleep-inducing ingredients that provide an effective and soothing alternative for those struggling with sleep issues. ## Related on Trend Hunter - [Fast-Acting Wellness Gummies](https://www.trendhunter.com/trends/wellness-gummies.md) - [Sleep-Supporting CBD Gummies](https://www.trendhunter.com/trends/sleepsupporting-cbd-gummies.md) - [Sleep-Supporting CBD Gummies](https://www.trendhunter.com/trends/sleep-cbd-gummies.md) - [Strawberry Lemonade-Flavored CBD Gummies](https://www.trendhunter.com/trends/cbd-calm-gummies.md) - [Soothing Melatonin Cannabis Gummies](https://www.trendhunter.com/trends/pluscbd-reserve-collection-sleep-gummies.md) - [Cherry-Flavored CBD Sleep Gummies](https://www.trendhunter.com/trends/cbd-sleep-gummies1.md) - [Cannabis Sleep Gummies](https://www.trendhunter.com/trends/d9cbn-sleep-gummies.md) - [Dual-Action Sleep Gummies](https://www.trendhunter.com/trends/slumber-sleep-aid-gummies.md) - [Rest-Encouraging Cannabis Gummies](https://www.trendhunter.com/trends/mystic-labs-sleep-gummies.md)