# Lightweight Mirrorless Cameras This Medium-Format Camera Targets Both Professionals & Enthusiasts By Rahul Kalvapalle | Published 2016-06-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mediumformat-camera References: [gizmag](http://www.gizmag.com/hasselblad-x1d-mirrorless-medium-fomat/43992/) & [hasselblad](http://www.hasselblad.com/x1d) When it comes to high-quality medium format cameras, few companies are as accomplished and well-versed as [Hasselblad](https://www.trendhunter.com/trends/hasselblad-x2d-100c-earth-explorer-edition). The photography giant is now looking to [celebrate 75 years of innovation](https://www.trendhunter.com/trends/leica-m11d-100-years-of-leica) and leadership in the camera industry by launching a brand new [compact mirrorless medium format camera](https://www.trendhunter.com/trends/sony-a1-ii), dubbed the Hasselblad X1D. This particular medium format camera comes powered by a 43.8 x 32.9 mm 50-megapixel CMOS sensor that is highly similar to the sensor that eagle-eyed photography enthusiasts will notice was also present in the Hasselblad H5D-50c. The camera weighs only 725 grams, which gains it extra points in the portability and convenience categories. All in all, the Hasselblad X1D medium format camera is a great product in that it promises to deliver images of the very highest quality to both professional photographers as well as hardcore enthusiasts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Compact Mirrorless Medium Format Cameras:** The rise of compact mirrorless medium format cameras presents an opportunity for camera manufacturers to create products that meet the needs of both professionals and enthusiasts. - **Higher Quality Sensors in Lightweight Cameras:** The use of high-quality sensors in lightweight cameras like the Hasselblad X1D creates an opportunity for manufacturers to offer high-quality images with convenience. - **Portable Professional-grade Cameras:** The trend towards more portable professional-grade cameras like the Hasselblad X1D creates an opportunity for manufacturers to cater to the needs of photographers on-the-move. ### Sectors Adopting This - **Camera Manufacturing:** The trend towards compact mirrorless medium format cameras presents a potential opportunity for camera manufacturers to cater to the growing demand for high-quality and portable professional-grade cameras. - **Photography Equipment Retail:** The rise of lightweight and portable professional-grade cameras presents an opportunity for photography equipment retailers to offer products that cater to the needs of photographers who require mobility and high-quality equipment. - **Artificial Intelligence in Photography:** The use of artificial intelligence and computational photography in lightweight cameras presents an opportunity for manufacturers to offer sophisticated image processing features in compact cameras. ## Related on Trend Hunter - [Limited-Edition Mirrorless Cameras](https://www.trendhunter.com/trends/hasselblad-x2d-100c-earth-explorer-edition.md) - [Flagship Premium camera Releases](https://www.trendhunter.com/trends/x2d-ii-100c.md) - [Fast-Focus Medium-Format Camera Systems](https://www.trendhunter.com/trends/hasselblad-907x-cfv-100c-system.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Lightweight Mirrorless Lifestyle Cameras](https://www.trendhunter.com/trends/xm5.md) - [High-Resolution Mirrorless Cameras](https://www.trendhunter.com/trends/fujifilm-1.md) - [Lightweight Fixed-Lens Cameras](https://www.trendhunter.com/trends/gfx100rf-camera.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Pro-Grade AI-Powered Cameras](https://www.trendhunter.com/trends/fujifilm-xh2s-mirrorless-digital-camera.md)