# Army-Colored Olive Sneakers Nike Updates Its Air Max 90 with a 'Medium Olive' Colorway By Kanesa D | Published 2023-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/medium-olive-2 References: [hypebeast](https://hypebeast.com/2023/1/nike-air-max-90-medum-olive-official-images) & [nike](https://www.nike.com/gb/?cp=12645282545_search_%7cnike%7c10628702377%7c107985201027%7ce%7cc%7cEN%7cpure%7c452352526306&ds_rl=1252249&gclid=CjwKCAiA2fmdBhBpEiwA4CcHzTHCsFXQFqngAdwWyX2Dn2dZfPljNVDEZcC2gZ3w1tat5lI02A5nbxoC1i0QAvD_BwE&gclsrc=aw.ds) [Nike](https://www.trendhunter.com/trends/evergreen-aura) is launching a new colorway of its [Air Max 90](https://www.trendhunter.com/trends/university-gold-2) called ‘Medium Olive.’ The top of the new Air Max 90 ‘Medium Olive’ is made of the traditional materials of mesh, nubuck, and leather, as well as a mix of green and ‘Volt-Sequoia-White’ colors. A white midsole with a black cassette Air Max unit is matched with an ‘Olive’ rubber outsole. Each panel on the top is coated in a distinct green shade that matches the shoe's overall appearance. When it comes to detailing, the ‘Medium Olive’ colorway opts for army green laces, a neon green Swoosh, neon green ‘Air Max’ font, and a black heel tab with green branding. The ‘Medium Olive’ Air Max 90 will launch on the Nike website and at select retailers in the coming months. Image Credit: Nike, [hypebeast](https://hypebeast.com/2023/1/nike-air-max-90-medum-olive-official-images), [nike](https://www.nike.com/gb/?cp=12645282545_search_%7cnike%7c10628702377%7c107985201027%7ce%7cc%7cEN%7cpure%7c452352526306&ds_rl=1252249&gclid=CjwKCAiA2fmdBhBpEiwA4CcHzTHCsFXQFqngAdwWyX2Dn2dZfPljNVDEZcC2gZ3w1tat5lI02A5nbxoC1i0QAvD_BwE&gclsrc=aw.ds) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Army-colored Sneakers:** There is an opportunity for disruptive innovation in the design of military-inspired sneakers. - **Colorway Updates:** Brands can offer limited edition updates to classic sneaker styles to create demand and excitement among collectors. - **Sustainability in Sneaker Manufacturing:** Brands can innovate in their production methods to reduce their environmental impact and meet the growing demand for sustainable products. ### Who This Affects Most - **Athletic Footwear:** The athletic footwear industry can explore more ways to incorporate military-inspired design elements in their shoes to appeal to a wider market. - **Fashion:** Fashion brands can develop collaborations with athletic footwear companies, offering their own unique take on sneaker designs with unique colorways. - **Sustainable Manufacturing:** The footwear industry can adopt more sustainable manufacturing practices, such as using recycled materials, to meet growing consumer demands and reduce their ecological footprint. ## Related on Trend Hunter - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Militaristic Green Lifestyle Sneakers](https://www.trendhunter.com/trends/dark-olivine.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Light Mossy Green Sneakers](https://www.trendhunter.com/trends/dark-olivine-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)