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# Medium Format Pinhole Lego Camera

By Ian Cooke | Published 2005-11-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/medium-format-pinhole-lego-camera
References: [foundphotography](http://www.foundphotography.com/PhotoThoughts/archives/2005/10/medium_format_p.html)

Lego has a new program online that lets you create anything you want using their [Lego Digital Designer Software](http://www.lego.com/eng/create/digitaldesigner/Default.asp?bhcp=1). However, if that's not hardcore enough for you, you can make your own working lego creations, like the pinhole lego medium format camera.

Note: there's also a lego version of an old [Polaroid 95a Camera](http://www.foundphotography.com/PhotoThoughts/archives/2005/09/polaroid_95a_12.html)

**Implications** - North American consumers have an individualistic mentality. As such, they value products which are customizable to their singular specifications. By creating products that offer a wide range of customization, corporations cater to this consumer want, establishing an empathetic bond between the two which can result in long lasting customer relationships.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 78% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Customizable Products:** Corporations can disrupt the market by offering products that can be customized to individual specifications, creating a strong bond with customers.
- **Lego Creations:** The popularity of creating functional Lego designs, such as the pinhole Lego medium format camera, highlights the potential for disruptive innovation in the Lego community.
- **Individualistic Mentality:** The desire for unique and personalized products reflects the individualistic mentality of North American consumers, opening up opportunities for businesses to cater to this need.

### Who This Affects Most

- **Toy Industry:** Incorporating customizable features into toys can bring a new level of engagement and personalization, disrupting traditional toy manufacturing.
- **Photography Equipment Industry:** By exploring the creation of functional camera designs using building blocks like Lego, companies can introduce disruptive innovation in the photography equipment industry.
- **Software Development Industry:** Developing user-friendly software, like Lego Digital Designer, that enables easy customization of digital designs can transform the software development industry and encourage creativity.

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