# Ocean Pollution Awareness Ads Cataluña's Clean Mediterranean Campaign By Gabriela Aizcorbe | Published 2008-06-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mediterranean-sea-clean References: [gabrielaaizcorbe.blogspot](http://www.gabrielaaizcorbe.blogspot.com) & [klasherbert](http://klasherbert.com) We've seen a few campaigns designed to bring awareness to pollution of the sea, and here's another [publicity campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) created by the Government of Cataluña. Their hope is that the visual ads will help people make the decision to participate in keeping the Mediterranean Sea free of waste. The ads were created by columnist Fran Segarra, creative directors Xavi and Fernando Hidalgo Planelles for an agency in Barcelona. Here are some more [ocean pollution awareness](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute) ads: ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Ocean Pollution Awareness:** Disruptive innovation opportunity: Developing new technologies or solutions to reduce ocean pollution and promote clean seas. - **Visual Ad Campaigns:** Disruptive innovation opportunity: Creating innovative and impactful visual advertising strategies to raise awareness about environmental issues. - **Public Participation in Environmental Preservation:** Disruptive innovation opportunity: Encouraging and incentivizing public engagement in preserving the marine environment through innovative programs and initiatives. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Leveraging technology and creativity to develop environmentally focused advertising campaigns that drive behavior change. - **Environmental Conservation:** Disruptive innovation opportunity: Developing sustainable solutions and technologies to combat ocean pollution and protect marine ecosystems. - **Government and Public Administration:** Disruptive innovation opportunity: Implementing innovative policies and programs to engage citizens in environmental preservation efforts. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Respectful Nudist Beach Campaigns](https://www.trendhunter.com/trends/tradition-of-nudism-in-catalonia.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md)