# Mediterranean Popcorn Snacks Zesty Z's Savory Popcorn Range Introduces the Flavor of Za'atar​ By Laura McQuarrie | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mediterranean-popcorn References: [nosh](https://www.nosh.com/news/2019/watch-key-trends-from-the-2018-winter-fancy-food-show) & [getzestyz](https://getzestyz.com/) Zesty Z is a brand that's dedicated to sharing flavorful, healthy and versatile Za'atar, a [Mediterranean](https://www.trendhunter.com/trends/mediterranean-salsa-pita-chips) condiment and spread—in addition to selling this condiment in single-serve packets and jars, Zesty Z is expanding its offerings with a [Mediterranean popcorn range](https://www.trendhunter.com/trends/popcornaa). Traditionally, za'atar, the [eastern Mediterranean spice blend](https://www.trendhunter.com/trends/authentic-middle-eastern-products) is comprised of sumac (a dried red spice), sesame seeds and savory herbs that are common throughout the Middle East like oregano and thyme. While the flavor and texture of the condiment may be new to some consumers, these popcorn snacks offer a sense of familiarity that makes it easier to expand beyond one's comfort zone. The Mediterranean popcorn is offered in never-before-seen flavors like Feta & Za'atar, Savory Za'atar and Spicy Za'atar, ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mediterranean Popcorn:** Opportunity for introducing unique and diverse flavors in the popcorn industry through Mediterranean-inspired seasonings. - **Za'atar-infused Snacks:** Potential for creating a new snacking category by incorporating the aromatic and savory flavors of the Mediterranean spice blend, za'atar. - **Healthy Flavorful Condiments:** Innovation potential for developing and marketing healthy condiments that add delicious and unique tastes to a variety of dishes. ### Sectors Adopting This - **Snack Food Industry:** Disruptive opportunity for snack brands to differentiate themselves and attract new consumers by offering unique and globally-inspired flavors, such as Mediterranean popcorn. - **Condiment Industry:** Potential for expanding the condiment market by introducing exotic and versatile condiments, like za'atar, to appeal to health-conscious and adventurous consumers. - **Popcorn Industry:** Opportunity for popcorn producers to tap into the growing demand for gourmet snacks by offering innovative and flavorful popcorn options, like za'atar-infused varieties. ## Related on Trend Hunter - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Herbaceous Pretzel Chip Snacks](https://www.trendhunter.com/trends/pretzel-pita-chips.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [Savory Ramen Popcorn Snacks](https://www.trendhunter.com/trends/ramen-popcorn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md)