# Lotion Sculptures Mediterranea Body Milk Ad Has 'Body Sculptor' Figurines By Ayman | Published 2009-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mediterranea-body-milk-body-sculptor-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/mediterranea_body_milk_body_sculptor) I love this artistic Mediterranea Body Milk ad by photographer Piergiorgio Rozza. Created by ad agency Lorenzo Marini & Associati in Milan, Italy, the ad sells the [body sculpting features](https://www.trendhunter.com/trends/dropoff) of the product by showing a human body being sculpted out of nothing but Mediterranea Body Milk. **Implications** - Paolo Bianchini had quite the image he wanted to portray. The images show a bottle of [creamy white lotion](https://www.trendhunter.com/trends/jukeboxs-body-lotion) exploding onto a black background and forming the shape of a woman. The advertisement is definitely artistic and is sure to grasp the attention of women who want to have smooth and dreamy skin. Combining art and advertising is always a unique way to showcase an upcoming product. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Artistic Advertising:** Disruptive innovation opportunity: Explore ways to combine art and advertising to create unique and attention-grabbing campaigns. - **Body Sculpting:** Disruptive innovation opportunity: Develop innovative products or services that offer body sculpting features. - **Creamy White Lotion:** Disruptive innovation opportunity: Invent new types of creamy white lotion with unique properties or benefits. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Integrate artistic elements into advertising and marketing strategies to captivate and engage the audience. - **Beauty and Skincare:** Disruptive innovation opportunity: Create new body sculpting products or skincare treatments that provide innovative and effective results. - **Cosmetics:** Disruptive innovation opportunity: Develop innovative and unique types of creamy white lotion or other cosmetic products for enhanced user experiences. ## Related on Trend Hunter - [Striking Sculptural Candles](https://www.trendhunter.com/trends/sculpture-candle.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Sensorial Lotion Melts](https://www.trendhunter.com/trends/jergens-lotion-bursts.md) - [Advanced Body Care Products](https://www.trendhunter.com/trends/dynamic-skin-sculptor.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Human Torso-Inspired Sculptures](https://www.trendhunter.com/trends/lene-bdker.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Toning Body Serums](https://www.trendhunter.com/trends/dynamic-skin-body-sculptor.md) - [Fragrant Body Milks](https://www.trendhunter.com/trends/mylk-de-parfum.md)