# Humble Honey Branding The Mediterra Packaging Looks Like it's Fresh from a Village Market By Susan Keefe | Published 2012-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mediterra References: [lovelypackage](http://lovelypackage.com/mediterra/) & [cipmann](http://cipmann.com/) The Croatian [gourmet honey company](https://www.trendhunter.com/trends/manuka-honey-soda) Mediterra enlisted the considerable talents of design firm Cipmann to help devise picture perfect branding for the company's large line of honey and honey-derived products. Using only all-natural processes, Mediterra's products return food manufacturing to a simpler and more humble time. Cipmann wanted to reflect the gourmet and green attributes of the product in the branding. Complete with burlap, [classic glass mason jars](https://www.trendhunter.com/trends/north-coast-organic) and butcher's paper, the Mediterra packaging looks like it's fresh from the stalls of a bustling village market. The labels on the products are left small, so as not to detract from the [market-fresh look](https://www.trendhunter.com/trends/meadow-lane-store). Cipmann also chose to keep the labels unobtrusive, so consumers could clearly see the differing hues of honey. Looking to recapture the past to inspire a more natural approach to the future, the Mediterra packaging is simple, homey and humble. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Natural Packaging:** Opportunity for designing simple and eco-friendly packaging that reflects the natural and organic attributes of a product line. - **Minimalist Branding:** Opportunity for branding that complements the simplicity of packaging and emphasizes the natural and organic attributes of a product line. - **Gourmet Eco-friendly Products:** Opportunity for developing high-quality products that are both gourmet and eco-friendly, using natural processes that take customers back to simpler times. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create more eco-friendly, natural, and minimalist packaging and branding for their product lines. - **Health and Wellness:** Opportunity for health and wellness companies to develop high-quality, gourmet, and eco-friendly products that offer natural benefits to customers. - **Artisanal Products:** Opportunity for artisanal and small-batch companies to differentiate themselves by offering unique products with natural ingredients and packaging that reflects a simpler time. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)