# In-Store Meditation Spaces Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store By Laura McQuarrie | Published 2017-07-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/meditation-spaces References: [wellandgood](https://www.wellandgood.com/good-looks/lululemon-mindfulosophy-meditation-space-opening/) & [info.lululemon](http://info.lululemon.com/stores/us/new-york/Flatiron) A growing consumer desire for peace of mind has created a heightened demand for all sorts of meditation spaces, including everything from [mobile booths](https://www.trendhunter.com/trends/iris-pod) to [dedicated meditation studios](https://www.trendhunter.com/trends/lagree-plus). Now, [Lululemon](https://www.trendhunter.com/trends/world-mental-health-day)—a Canadian activewear brand that is synonymous with yoga—has launched its first-ever 'Mindfulosophy' space. Inside of its new 8,000 square foot store on NYC's Fifth Avenue, Lululemon carved out a concept space for visitors to "experience yoga in a different way—off the mat, through meditation." Via headphones, visitors are able to tune into guided meditations recorded by Lululemon’s director of mindful performance Danielle Nagel and Tom Waller, who leads the brand's Whitespace Innovation Lab. While Lululemon regularly offers in-store yoga sessions at its retail stores, Mindfulosophy offers a new way for consumers to partake in a mindfulness practice, even in the midst of one of the busiest cities on the planet. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **In-store Meditation Spaces:** Opportunities for retail spaces to expand their customer experience and offer a unique mindfulness practice. - **Guided Meditation:** Growing demand for headphones and other tools that allow people to practice meditation in a variety of locations. - **Mindful Retail:** Increased interest in creating a more holistic shopping experience that includes wellness practices and mindfulness. ### Who This Affects Most - **Retail:** Opportunities for stores to attract new customers and differentiate themselves by offering in-store meditation spaces. - **Wellness:** Growing market for tools and services that support mindfulness practices, including guided meditation recordings. - **Tech:** Opportunities to create new tools and apps that support in-store meditation and mindfulness practice. ## Related on Trend Hunter - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Metaverse Meditation Spaces](https://www.trendhunter.com/trends/alo-sanctuary.md) - [Complimentary Movement-Focused Workouts](https://www.trendhunter.com/trends/world-mental-health-day.md) - [Virtual Meditation Experiences](https://www.trendhunter.com/trends/hoame-1.md) - [Immersive Meditative Spaces](https://www.trendhunter.com/trends/sage-sound.md) - [Mental Relaxation Destinations](https://www.trendhunter.com/trends/mind-oasis.md) - [Modern Athleisure Retail Locations](https://www.trendhunter.com/trends/lululemon-5.md) - [Workplace Wellness Capsule Pods](https://www.trendhunter.com/trends/iris-meditation-pod.md) - [Meditative Fitness Studios](https://www.trendhunter.com/trends/lagree-plus.md)