# Textured Lifestyle Sneakers The Medicom Toy x Nike Air Force 1 BE@RBRICK is a Collectible Sneaker By Amy Duong | Published 2026-07-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/medicom-toy-x-nike References: [hypebeast](https://hypebeast.com/2026/7/take-a-first-look-at-medicom-toy-x-nikes-air-force-1-berbrick-draped-in-yellow-faux-pony-hair)  The [Medicom Toy](https://www.trendhunter.com/trends/levis-6) x [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) Air Force 1 "BE@RBRICK" reimagines the [iconic basketball silhouette](https://www.trendhunter.com/trends/air-force-1-low-lx) with a textured upper inspired by the Japanese collectible brand's signature figures. Replacing the traditional leather construction, the sneaker is wrapped entirely in premium faux pony hair finished in a mustard yellow and golden color palette, creating a tactile appearance that reflects the playful aesthetic of the BE@RBRICK series. Gold lace dubraes and co-branded insoles complete the design, adding premium detailing while reinforcing the partnership between the two brands. It's expected to launch during the Holiday 2026 season, the collaboration continues the long-running relationship between Nike and Medicom Toy. Alongside the footwear release, the collection will include a matching BE@RBRICK 400% speaker dressed in an outfit inspired by the sneaker's fuzzy construction. Image Credit: BE@RBRICK, [hypebeast](https://hypebeast.com/2026/7/take-a-first-look-at-medicom-toy-x-nikes-air-force-1-berbrick-draped-in-yellow-faux-pony-hair) ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 88% | Activity: 91% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Tactile Sneaker Design:** Textured faux materials in mainstream silhouettes create new space for sensory-driven footwear that blends fashion, collectibility, and visual novelty. - **Toy-fashion Collaborations:** Collectible character brands paired with iconic apparel labels signal growing demand for crossover products that turn fandom into wearable status symbols. - **Matching Lifestyle Collectibles:** Coordinated sneakers and companion objects such as speakers expand limited releases into broader lifestyle ecosystems with higher collector appeal. ### Who This Affects Most - **Footwear:** Premium material experimentation and nostalgic collaborations are reshaping sneaker drops into collectible design moments beyond athletic performance. - **Collectibles:** Art toy aesthetics connected to fashion releases introduce fresh commercial pathways for limited-edition merchandise and fan-based product ecosystems. - **Consumer Electronics:** Lifestyle speakers styled to match fashion collaborations illustrate how tech accessories can become part of collectible culture and personal expression. ## Related on Trend Hunter - [Lab-Grown Diamond Manufacturers](https://www.trendhunter.com/trends/messi-jewelry.md) - [Gaming-Inspired Runners](https://www.trendhunter.com/trends/carnival-x-adidas.md) - [Character Suede Sneakers](https://www.trendhunter.com/trends/puma-suede-pikachu.md) - [Outdoor Trail Clogs](https://www.trendhunter.com/trends/helinox-x-crocs.md) - [Highlighter Table Lamps](https://www.trendhunter.com/trends/stabilo.md) - [Pneumatic Desk Toys](https://www.trendhunter.com/trends/metmo-piston.md) - [Leather-Inspired Fragrances](https://www.trendhunter.com/trends/barnia-pleine-fleur-eau-de-parfum.md) - [Compact Pen Sleeves](https://www.trendhunter.com/trends/refill-pen-jacket-extra-shor.md) - [Modular Steel Tables](https://www.trendhunter.com/trends/modular-no-2.md)