# Urban Toy Fashion Hybrids Strut the Medicom Toy Bearbrick x Converse Collection on the Streets By Matt Ho | Published 2011-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/medicom-toy-bearbrick-x-converse-collection References: [formatmag](http://www.formatmag.com/news/medicom-toy-berbrick-converse-sneaker-collection/) & [medicomtoy.co.jp](http://www.medicomtoy.co.jp/) Bring the world of popular urban toys and sneakers together and you'll get the [Medicom Toy](https://www.trendhunter.com/trends/levis-6) Bearbrick x Converse Collection. It's not the first time the former has entered into the fashion business, having collaborated with [Stussy](https://www.trendhunter.com/trends/stssy-and-converse) and [A Bathing Ape](https://www.trendhunter.com/trends/legacy-camo-shark) in the past; however, this is a first in footwear. The Medicom Toy Bearbrick x Converse Collection revamps the All-Star and Jack Purcell models to fully integrate the former onto the shoes. Both have an all off-white upper that features a Bearbrick branding. Aside from the addition of Medicom Toy's mark, the overall style hasn't changed and stays true to what Converse has produced over the years. The Medicom Toy Bearbrick x Converse Collection is a limited edition series. These are set to be released on November 2011. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Urban Toy Fashion Hybrids:** Blending popular urban toys and fashion to create new and unique products. - **Limited Edition Collections:** Offering exclusive and limited edition collections to create a sense of scarcity and urgency for consumers. - **Collaborative Designs:** Partnering with leading brands and designers to develop innovative and creative products. ### Who This Affects Most - **Fashion:** Experimenting with new design collaborations and unique product combinations to create trendsetting fashion products. - **Toy:** Expanding into the fashion industry and collaborating with fashion brands to create hybrid products that appeal to both toy and fashion enthusiasts. - **Footwear:** Integrating popular toy and fashion brands into footwear designs to create unique and collectible limited edition sneaker collections. ## Related on Trend Hunter - [Runway Show-Themed Figurines](https://www.trendhunter.com/trends/takahiromiyashitathesoloist.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [Patchwork Denim Figurine Sets](https://www.trendhunter.com/trends/patchwork-denim-berbrick.md)