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# Drug-Delivering Binkies
Nicolas Moussallem Creates Medicinal Pacifiers for Fussy Babies

By Chalaine Mantha | Published 2011-03-28 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/medicinal-pacifiers
References: [yankodesign](http://www.yankodesign.com/2011/03/25/dr-shuuuuuut/)

Nicolas Moussallem has created some interesting medicinal pacifiers that may offer a sign of relief to parents with fussy babies. Moussallem decided that trying to [administer medication to a baby](https://www.trendhunter.com/trends/lifesaving-medication) could be practically impossible at times, and created the medicinal pacifiers in response. He named his creation the Dr. Shuuuuuut, which holds a special chamber to place medication into. Moussallem says that the name came from a French slang word for “shhh.”

The medicinal pacifiers are used by placing the meds into the pacifier and turning the cap. The turning causes the [pill to burst into tiny pieces](https://www.trendhunter.com/trends/chews-cold-flu) that the baby would then slowly ingest. Nicolas Moussallem states that the pill would be broken into such small pieces that the baby wouldn’t even notice them.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 29% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Why This Trend Is Growing

- **Medicinal Pacifiers for Babies:** Creating pacifiers with a special chamber for administering medications provides a convenient and effective solution for parents with fussy babies.
- **Innovative Medication Delivery for Infants:** Developing new ways to deliver medication to infants, such as through pacifiers, presents opportunities for disruptive innovation in the healthcare industry.
- **User-friendly Medication Administration for Babies:** Designing user-friendly products like medicinal pacifiers simplifies the process of giving medication to infants and addresses the challenges faced by parents.

### Industries Being Reshaped

- **Baby Products:** The creation of drug-delivering pacifiers opens up opportunities for innovation and growth in the baby products industry.
- **Pharmaceutical:** Pharmaceutical companies could explore partnerships or develop their own line of medicinal pacifiers to cater to the needs of parents and pediatric patients.
- **Healthcare:** The healthcare industry can benefit from the development of innovative medication delivery methods for infants, such as medicinal pacifiers, to improve patient care.

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