# Herb-Infused Skincare The New 'Elemental Herbs' Products Feature Natural Medicinal Herbs By Katherine Pendrill | Published 2015-06-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/medicinal-herbs References: [treehugger](http://www.treehugger.com/organic-beauty/elemental-herbs-makes-pure-skincare-products-really-work.html) & [elementalherbs](http://www.elementalherbs.com) Former massage therapist Caroline Duell recently began producing her line of [natural skincare products](https://www.trendhunter.com/trends/new-lush-skincare) made from olive oil, beeswax and powerful medicinal herbs. Her company is called 'Elemental Herbs' and the high-quality lips balms, lotions and creams provide consumers with a natural alternative to commercial skincare products. Elemental Herbs produces a wide range of products that include sunscreens, lotions, [lip balms](https://www.trendhunter.com/trends/healing-lip-oil), oil blends and hand sanitizes. Each of the products are toxin-free and made from all-natural ingredients such as organic oils, plant extracts and medicinal herbs. However, Elemental Herbs is not just beneficial for consumers. Duell's products are entirely [cruelty-free](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) and sourced from farms that use non-invasive wild land farming methods. The idea is to cultivate a triple bottom line business by fostering environmental sustainability, social consciousness and economic vitality. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Natural Skincare:** Opportunity to disrupt the skincare industry by offering natural and toxin-free products made from organic oils and medicinal herbs. - **Cruelty-free Products:** Disruptive innovation potential in the beauty industry by providing products that are entirely cruelty-free and sourced from sustainable farms. - **Triple Bottom Line Business:** Opportunity to disrupt business models by combining environmental sustainability, social consciousness, and economic vitality in the skincare industry. ### Sectors Adopting This - **Skincare:** Opportunity for skincare companies to incorporate natural and toxin-free ingredients like medicinal herbs and organic oils into their products. - **Beauty:** Disruptive innovation potential in the beauty industry by offering cruelty-free products sourced from sustainable farms. - **Environmental Sustainability:** Opportunity for businesses to adopt a triple bottom line approach by integrating environmental sustainability, social consciousness, and economic vitality into their operations. ## Related on Trend Hunter - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/hypochlorous-acid.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Organic Personal Care Brands](https://www.trendhunter.com/trends/ella-eden.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md)