# Prescription Cocktail Photography 'Medication' by Katinka Merchan Depicts Some Dangerous Meds By Marissa Brassfield | Published 2010-02-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/medication-by-katinka-merchan References: [behance.net](http://www.behance.net/Gallery/medication/390048) I don’t know if I’m woman enough to take on the lethal prescription cocktail featured in ‘Medication’ by Katinka Merchan. This killer array of prescription meds and needles would make a pill-popper sweat with anticipation, but it bugs me out a little bit. In terms of art, though, ‘Medication’ by Katinka Merchan is a stunning photo set. Her use of [colorful prescription pills](https://www.trendhunter.com/trends/pharma-collection), sterile needles, a [martini glass](https://www.trendhunter.com/trends/martini-shot-glass) and a cocktail umbrella are at once [social commentary and art](https://www.trendhunter.com/trends/out-of-orifice). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 60% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Artistic Medication Imagery:** There is an opportunity for artists to explore controversial and thought-provoking themes through photography and other forms of visual media that incorporate medical icons. - **Contemplative Prescription Culture:** There is potential to spark a broader social conversation about the role of prescription drugs in modern society through artwork and other creative endeavors that seek to challenge existing norms. - **Innovative Pharmaceutical Aesthetics:** There is potential for pharmaceutical companies and other healthcare industry participants to leverage provocative imagery and messaging to promote more radical and innovative approaches to treatment. ### Where This Applies - **Pharmaceuticals:** There is room to explore creative marketing strategies that push the envelope while also nurturing stronger connections with customers and key stakeholders. - **Fine Art:** There is an opportunity to create thought-provoking artwork that reflects the growing interest in exploring diverse themes related to healthcare, medication, and the pharmaceutical industry. - **Graphic Design:** There is potential for graphic designers and branding experts to develop innovative visual designs that help companies differentiate themselves in the increasingly competitive healthcare marketplace. ## Related on Trend Hunter - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Collaboration Color-Coded Cocktails](https://www.trendhunter.com/trends/luminair-cocktail-bar.md) - [Wall-Mounted Medication Dispensers](https://www.trendhunter.com/trends/cadence-medication-dispenser.md) - [Artistic Color-Changing Cocktails](https://www.trendhunter.com/trends/matisse-inspired-cocktails.md) - [Medication Organizer Clocks](https://www.trendhunter.com/trends/medication-clock.md)