# Heart Attack Simulators The British Heart Foundation's Medical Simulator Sparks Emotional Pain By Laura McQuarrie | Published 2015-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/medical-simulator References: [static.dev.wemakeawesomesh.it](http://static.dev.wemakeawesomesh.it/bhf/) & [brandingmagazine](http://www.brandingmagazine.com/2015/08/29/heart-disease-heartless-emotional-conversation-father-son/) With a name like the 'Heart Attack Simulator,' it's easy for one to assume that this medical simulator app from the [British Heart Foundation](https://www.trendhunter.com/trends/burnable-billboard) is designed to elicit a physical response. However, the simulator takes an entirely different approach to raising awareness about the chronic disease. When visiting the [mobile-only site](https://www.trendhunter.com/trends/apollo-sessions) on a device, users are prompted to hold their phones to their chests. Instead of being put in the shoes of someone experiencing the symptoms of a heart attack, the simulator delivers a heartbreaking message. The message reveals the kind of bad news that is delivered to hundreds of people each day, reminding the public how important it is to [donate to the foundation](https://www.trendhunter.com/trends/virtual-donors) so that it can continue its research. The unexpectedly emotional simulator delivers a hard-hitting message about the realities of the disease. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Empathy:** Incorporate virtual reality technology for an immersive experience that creates a deeper understanding and heightened empathy for chronic diseases. - **Emotional Branding:** Use emotional branding techniques to create a deeper connection with target audiences and drive engagement on health campaigns and initiatives. - **Mobile-first Awareness:** Develop mobile applications optimized for user experience to drive awareness and engagement for health campaigns and initiatives. ### Sectors Adopting This - **Healthtech:** Incorporate innovative technology solutions to improve the management, diagnosis and treatment of chronic disease. - **Nonprofit Organizations:** Utilize emotional branding and mobile-first strategies to increase awareness, facilitate fundraising, and drive support for health initiatives. - **Marketing and Advertising:** Develop unique and engaging communication strategies to target and educate new audiences on critical health issues. ## Related on Trend Hunter - [Empathy-Building Anxiety Simulators](https://www.trendhunter.com/trends/anxiety-simulators.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [Smartphone-Connected Heart Monitors](https://www.trendhunter.com/trends/mfine-1.md) - [Virtual Heart Rate Monitors](https://www.trendhunter.com/trends/heart-listener.md) - [Card-Sized ECG Devices](https://www.trendhunter.com/trends/kardiamobile-card.md) - [Breast Health Awareness Apps](https://www.trendhunter.com/trends/know-your-lemons.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Heartbeat Rhythmic Smart Lockets](https://www.trendhunter.com/trends/thetouch.md) - [Cardiac Risk Screening Apps](https://www.trendhunter.com/trends/cardiac-risk-screening-app.md)