# Heroic Cookie Collections The Mrs. Fields’ Medical Heroes Collection Honors Frontline Workers By Katherine Pendrill | Published 2020-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/medical-heroes-collection References: [delish](https://www.delish.com/food-news/a32464423/mrs-fields-medical-heroes-collection/) & [mrsfields](https://www.mrsfields.com/gifts/Heroes-90-Nibbler-Tin-case-of-4/#p:null;c:577) To honor the men and women battling [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) on the front lines, Mrs. Fields has created a Medical Heroes Collection. The [Mrs. Fields’](https://www.trendhunter.com/trends/mrs-meyers-summer-seasonals) Medical Heroes Collection is a selection of tasty cookie tins that honor the work of healthcare workers during the COVID-19 pandemic. There's a wide range of cookie tins to choose from, each of which is branded with a supportive message such as "Our heroes wear scrubs" and "To our heroes on the front line...thank you!" Inside, you'll find a mix of Mrs. Fields’ most popular cookies, including Chocolate Chip and Cinnamon Sugar. The idea behind the collection is that consumers can send a sweet treat to the hard-working healthcare workers in their life as a simple way to say "thank you." Image Credit: *Mrs. Fields.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Medical Heroes Collection:** Creating collections and products that honor and support frontline workers in the medical industry. - **Branded Supportive Messages:** Incorporating supportive messages into product branding to show appreciation and gratitude towards healthcare workers. - **Gifting for Appreciation:** Promoting the act of sending sweet treats as a form of thanking and showing appreciation to healthcare workers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create themed collections that honor and support frontline workers in various industries. - **Healthcare:** Opportunity for healthcare organizations to collaborate with food and beverage companies to create exclusive products that show appreciation towards their own frontline workers. - **E-commerce and Delivery:** Opportunity for e-commerce and delivery services to facilitate the gifting process by offering options for customers to send sweet treats to healthcare workers. ## Related on Trend Hunter - [Healthcare-Supporting Burrito Campaigns](https://www.trendhunter.com/trends/chipotle-healthcare-heroes.md) - [Elevated Mother's Day Cookies](https://www.trendhunter.com/trends/last-crumb-1.md) - [Adorable Heart-shaped Cookie Sets](https://www.trendhunter.com/trends/valentines-day-cookie1.md) - [Veteran-Supporting Cookie Initiatives](https://www.trendhunter.com/trends/salute-to-service.md) - [Gifting-Ready Granola Snack Packs](https://www.trendhunter.com/trends/cooper-street-holiday-gift-box.md) - [Superhero-Themed Cookies](https://www.trendhunter.com/trends/sprinkle-mini-cookies.md) - [Convenient Christmas Cookie Collections](https://www.trendhunter.com/trends/chip-city-cookies-holiday-range.md) - [Delectable Cookie Debuts](https://www.trendhunter.com/trends/edible-arrangements.md) - [Annual Cookie Roundups](https://www.trendhunter.com/trends/best-of-2024-cookie-collection.md)