# Beautified Pill Bottles The Medical Glassware Brings Medication Out into the Open By Meghan Young | Published 2010-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/medical-glassware References: [core77](http://www.core77.com/blog/object_culture/emily_rothschilds_medical_glassware__17221.asp) & [emilyrothschild](http://www.emilyrothschild.com/index.php?/ongoing/bedside-carafe/) Pill bottles look as though they were made to be hidden from sight, yet Medical Glassware changes all of that. Designed to create an aesthetically pleasing encasement that brings routine medication into the open, it purports to erase the negative stigma surrounding sickness. Designed by New York-based designer and Pratt graduate Emily Rothschild, the Medical Glassware set features a [bedside carafe and accompanying glass](https://www.trendhunter.com/trends/mars-collection) with a fake bottom that [holds the pills](https://www.trendhunter.com/trends/modobloom-pill-organizer). It is currently produced to order directly from the designer. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Visible Medication:** Opportunity for drug manufacturers to create customized packaging that offers aesthetic appeal and encourages patients to take medication in sight of others. - **Disruptive Pill Bottle Design:** Innovative pill bottle designs that make medication-taking more appealing to patients and/or caregivers, such as providing additional functions like reminder alarms or customizable labels. - **Patient-centered Treatment:** A trend towards patient-centered healthcare that takes into account the patient's overall experience, including the look and feel of medication packaging. ### Where This Applies - **Pharmaceuticals:** Opportunity for pharmaceutical companies to enhance brand differentiation by investing in unique and aesthetically pleasing packaging designs that add value to their product offer. - **Medical Devices:** Innovative, aesthetically pleasing pill bottles can be marketed as medical devices that offer improved patient experience while keeping medication safe and organized. - **Home Health Care:** Home health care providers can offer custom-designed medication packaging to their patients as part of a personalized care package to improve medication adherence and outcomes. ## Related on Trend Hunter - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Countertop Pill Organizers](https://www.trendhunter.com/trends/m7-pill-organizer.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Refillable Prescription Services](https://www.trendhunter.com/trends/prescription-service.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Child-Friendly Medication Dispensers](https://www.trendhunter.com/trends/singing-bottle.md) - [Accessible Pill Dispenser Bottles](https://www.trendhunter.com/trends/solopill.md) - [Decorative Cannabis Storage Solutions](https://www.trendhunter.com/trends/cannabis-storage-solutions.md) - [Integrated Smartwatch Pillbox Concepts](https://www.trendhunter.com/trends/apple-watch-pillbox.md)