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# Tech-Savy IV Indicators
The Medical Feather Makes It Easy to Find a Vein for Easy Access

By Kevin Young | Published 2012-06-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/medical-feather1
References: [yankodesign](http://www.yankodesign.com/2012/06/21/iv-made-easy/) & [gallery.thecreatorsproject](http://gallery.thecreatorsproject.com/AdrianBorsoi)

Some people are terrified to go to hospitals or allow their blood to be taken out because of needles, but the Medical Feather makes it easy to locate the vein for quick and painless medical procedures.

The Medical Feather by designer Adrian Borsoï is a gadget that's equipped with [ultrasound technology](https://www.trendhunter.com/trends/butterfly-network) that can easily locate a vein. Once located, the Medical Feather makes a mark with a patch, which indicates to nurses the precise point of puncture. Instead of a quick alcohol rubdown, the patch is made with a cooling feature that desensitizes the skin to minimize any pain. The cooling sensation will alleviate any nervousness and it also blocks the patient from the view.

Borsoï has created the Medical Feather which makes medical procedures a piece of cake.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 24% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Ultrasound Vein Locators:** Opportunity for innovators to develop advanced technology for locating veins using ultrasound technology.
- **Painless Medical Procedures:** Innovators can explore ways to minimize pain and discomfort during medical procedures, such as using cooling patches.
- **Medical Anxiety Solutions:** Industry professionals can explore solutions to alleviate patient anxiety during medical procedures.

### Industries Being Reshaped

- **Medical Devices:** Opportunity for the medical device industry to develop new and improved vein locating devices.
- **Healthcare:** Healthcare industry can benefit from implementing pain-minimizing techniques and technologies in medical procedures.
- **Mental Health:** Opportunity for mental health industry to develop strategies and tools to reduce patient anxiety in medical settings.

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