# Feverish Bullfrogs Kyle Stopperan's Quirky Campaign for Medical Center of the Rockies By Marissa Brassfield | Published 2009-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/medical-center-of-the-rockies References: [behance.net](http://www.behance.net/Gallery/Medical-Center-of-the-Rockies-Ad-Campaign/245379) & [stopperangraphics](http://www.stopperangraphics.com/) These print ads by Kyle Stopperan for the Medical Center of the Rockies are incredibly cute. Stopperan uses images of a feverish bullfrog, a [snarling dog](https://www.trendhunter.com/trends/inflatable-dogs), a bottle of Pepto-Bismol, a skateboarding senior, and a sliding baseball player to illustrate times in which a patient might need to head to the hospital. I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather! **Implications** - Businesses that incorporate the use of [endearing animals](https://www.trendhunter.com/trends/cesar-love-like-crazy) into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Animal-marketing:** Incorporating endearing animals in marketing can appeal to a large audience and create a welcoming brand. - **Quirky-advertising:** Quirky and unique advertising campaigns can capture consumer interest and drive brand engagement. - **Humorous-content:** Humorous content, such as personified animals, can be an effective way to communicate difficult or uncomfortable topics to consumers. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can incorporate personified animals to create a welcoming and compassionate brand identity. - **Consumer Goods:** Consumer goods industries can use quirky and unique advertising campaigns to capture consumer interest and drive sales. - **Entertainment:** Entertainment industries can utilize humorous content, such as personified animals, to effectively communicate difficult or uncomfortable topics to consumers and drive engagement. ## Related on Trend Hunter - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Toy-Like Duck-Inspired Thermometers](https://www.trendhunter.com/trends/ducky-thermometer.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)