# Cartoon Heartburn Ads These Creative Medical Ads Show How Alka-Seltzer Makes the Body Bettter By Laura McQuarrie | Published 2015-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/medical-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/alka-seltzer-alka-seltzer-20624155/) These [medical ads](https://www.trendhunter.com/trends/rxbar-ad) for Alka-Seltzer address problems like having eyes that are bigger than one's belly in a visually appealing way. Phrases like these are interpreted into illustrated cartoons that feature characters who refuse to let [indigestion](https://www.trendhunter.com/trends/liquid-antacid-max-strength) get in their way of eating. The print ads created by ESPM São Paulo and the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) Sao Paulo show these characters in unusual ways, making it clear that their appetites can continue on as usual thanks to taking an Alka-Seltzer tablet. These colorful ads cleverly make the problem and the remedy that the product advertised can provide very easy to understand, especially since they are arranged in a flat graphic style similar to what might be found in a comic book. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Visually Appealing Medical Ads:** There is an opportunity for disruptive innovation in creating visually appealing medical ads that engage consumers and effectively communicate the benefits of a product or service. - **Illustrated Cartoon Advertising:** The use of illustrated cartoon characters in advertising provides a creative and relatable way to convey messages and capture the attention of the target audience. - **Flat Graphic Style in Advertising:** The use of a flat graphic style in advertising, similar to that of a comic book, can help simplify complex messages and create a unique visual identity for a brand. ### Where This Applies - **Healthcare and Pharmaceuticals:** There are opportunities for disruptive innovation in healthcare and pharmaceutical industries to develop creative and engaging advertising campaigns that effectively promote products and services. - **Marketing and Advertising:** The marketing and advertising industry can explore disruptive innovation by incorporating visually appealing and relatable elements, such as illustrated cartoon characters, into their campaigns. - **Graphic Design and Illustration:** The graphic design and illustration industry can capitalize on the trend of using a flat graphic style in advertising and leverage their expertise to create visually stunning and impactful campaigns. ## Related on Trend Hunter - [Indulgent Antacid Tablets](https://www.trendhunter.com/trends/strawberry-milkshake-onthego.md) - [Tropical Free-From Antacids](https://www.trendhunter.com/trends/wonderbelly-tropical-fruit.md) - [Natural Heartburn Medication](https://www.trendhunter.com/trends/wonderbelly-antacid.md) - [Heartburn Tracker Apps](https://www.trendhunter.com/trends/wonderbelly-app.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Berry-Flavored Heartburn Tablets](https://www.trendhunter.com/trends/rolaids-heartburn-gas.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md)