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# Online Subscription Platforms
MediaPass Allows Web Publishers to Monetize Digital Content

By Meghan Young | Published 2014-11-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mediapass
References: [mediapass](http://www.mediapass.com/)

MediaPass is an online [subscription platform](https://www.trendhunter.com/trends/subscription-management) that allows web publishers to set up an easy and convenient way to monetize their digital content. Moving beyond the typical advertiser model many websites rely on for profits, MediaPass ensures that businesses are exhausting all income possibilities.

The three main assets that MediaPass focuses on are easy installation, [full customization](https://www.trendhunter.com/trends/monetate) and revenue optimization. People will be most interested in the customization, which provides a way for web publishers to charge for some content while letting other articles, videos and more be consumed free of charge. This makes sure that MediaPass users don't alienate their loyal visitors who have previously had access to all digital content. Embracing subscription services has never been easier.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 25% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Subscription Services:** Online subscription platforms like MediaPass offer a disruptive innovation opportunity for web publishers to monetize their digital content beyond traditional advertising models.
- **Customization:** The trend of customization in online subscription platforms allows publishers to charge for specific content while still offering free access to other articles and videos, leading to new revenue streams.
- **Revenue Optimization:** MediaPass and similar platforms provide web publishers with tools and strategies to optimize their revenue streams by leveraging online subscriptions, paving the way for greater profitability.

### Where This Applies

- **Digital Publishing:** The digital publishing industry, including news outlets and online magazines, can benefit from the disruptive innovation of online subscription platforms to diversify their revenue sources beyond advertising.
- **Content Creation:** The content creation industry can explore new monetization opportunities by utilizing online subscription platforms like MediaPass, allowing creators to charge for premium access to their valuable content.
- **Web Technology:** In the web technology industry, there is a growing demand for easy-to-install and customizable subscription platforms like MediaPass, presenting a disruptive innovation opportunity for software developers and service providers.

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