# Mediarchitecture Mediafacades Festival Berlin + Urabanscreens Melbourne 2008 By Holger Mohr | Published 2008-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mediaarchitecture-mediafacades-festival-berlin-2008-urabanscreens-melbourn References: [urbanscreens.org](http://urbanscreens.org) Two interesting mediarchitecture projects are showing the integration of [moving pictures into facades of buildings](https://www.trendhunter.com/trends/immersive-lighting-experience). This fascinating new architectural innovation turns media screens into communicative elements in urban spaces. The *Media Facades Festival Berlin*, which runs from Oct. 17 until Nov. 3 will exhibit buildings like the Allianz Arena in Berlin, the Galleria Department Store in Seoul, the Chanel Tower in Tokyo, the Grand Lisboa Casino in Macao, the [National Library](https://www.trendhunter.com/trends/this-is-air) in Belarus, the Pixel Cloud in London, Blinkenlights in Berlin and Dexia Tower in Brussels. Also, the *Urbanscreens Melbourne Project*, which runs from the Oct. 3 to 8, will demonstrate the influence and possibilities of [urban screens in cultural life](https://www.trendhunter.com/trends/spark-716) of big cities. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Mediarchitecture:** The integration of moving pictures into building facades creates new opportunities for communicative media screens in urban spaces. - **Media Facades Festival:** Exhibiting innovative buildings from around the world, the festival showcases the potential for media-integrated architecture. - **Urbanscreens Melbourne Project:** Highlighting the impact of urban screens on cultural life, the project explores the possibilities of multimedia in big cities. ### Where This Applies - **Architecture:** Architects can explore the integration of media screens into building facades to create visually engaging and dynamic structures. - **Digital Marketing:** The use of media facades and urban screens opens up new avenues for impactful and interactive advertising campaigns. - **Entertainment:** The integration of moving pictures into urban spaces presents opportunities for immersive and engaging multimedia experiences. ## Related on Trend Hunter - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Architectural Wall Designs](https://www.trendhunter.com/trends/humanise-wall.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [LED-Wrapped Airport Renovations](https://www.trendhunter.com/trends/pragues-airport.md)