# Pig-Starring Insurance Ads Media Collaborations by Geico and Portlandia is Boosting Publicity By Janelle Savel | Published 2014-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/media-collaborations References: [adweek](http://www.adweek.com/news/technology/geicos-talking-pig-runs-mayor-portlandia-156037) Insurance firm Geico, and hit indie-TV show Portlandia, are joining forces in culture media collaborations for an interesting Geico commercial. This Geico spot is called ‘The Nomination,' and depicts a community meeting where they discuss the lack of attention the current mayor is giving to Portland’s extremely long brunch lines. The ad is encouraging fans and social media users to submit their campaign slogan with the hashtag #Maxwell4Mayor. This effort will be seen by Portlandia’s 650,000 Facebook fans, and 88,000 Twitter followers, which will promote both the show and Geico. This campaign is not only witty, but since it involves a satirical comedy show, there is sure to be follow up and mention of the campaign within the story's plot line. Geico is always involving other brands in its commercials, which is engaging and enticing to the public. Consumers have a distinctive perception of Geico based on its uncommon commercials; unlike traditional insurance companies, Geico continues to collaborate with different brands and media forms to create engaging and memorable ads. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Media Campaigns:** Insurance firms like Geico are collaborating with indie-TV shows like Portlandia to create engaging and memorable commercials. - **Social Media Advertising:** Using hashtags like #Maxwell4Mayor, companies are leveraging social media platforms like Facebook and Twitter to promote their brand and campaigns. - **Satirical Marketing:** Satirical comedy shows like Portlandia are being utilized as a unique way to market products, creating disruption in the advertising industry. ### Sectors Adopting This - **Insurance:** Insurance companies like Geico are exploring innovative advertising strategies to stand out in a competitive market. - **Television:** Indie-TV shows like Portlandia are becoming valuable platforms for brands to reach a niche audience through advertising collaborations. - **Social Media:** Social media platforms such as Facebook and Twitter are increasingly becoming key channels for advertising and brand promotion. ## Related on Trend Hunter - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md)