# Everyday Athlete Skincare Rugby Olympian Ilona Maher Launched Medalist for Female Athletes By Laura McQuarrie | Published 2024-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/medalist References: [wellandgood](https://www.wellandgood.com/medalist-anti-chafe-stick/) & [medalistskin](https://medalistskin.com/products/the-locker-room-essentials-collection)  Team USA [Ilona Maher](https://www.trendhunter.com/trends/ilona-maher) is preparing to participate in the 2024 Olympics in Paris and newly launched Medalist, a line of supportive skincare solutions by and for female athletes. In The Locker Room Essentials Collection, Medalist Skin bundles its Clean Sweep Cooling & Cleansing Wipes, Game Face Clear Skin + Cooling Hydrating Spray and [No Fric Anti Chafe Stick](https://www.trendhunter.com/trends/prepare-to-perform) to support everyday female athletes before and after working out. While the multi-purpose spray formulated with hypochlorous acid and niacinamide helps to disinfect and reduce redness on the face, the No Fric Stick Anti-Chafe Balm solves a pain point for active individuals that promises to make moving in heat, humid or cold environments more comfortable. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 62% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Female Athlete Skincare:** Innovative skincare products specifically designed for the unique needs of female athletes, addressing concerns like chafing and skin irritation. - **Multi-purpose Athletic Sprays:** Formulations like Medalist's spray that combine disinfection and skin soothing ingredients represent a convergence of hygiene and skincare for athletes. - **Functional Skincare Bundles:** Curated skincare bundles provide comprehensive solutions for pre- and post-workout needs, offering convenience and targeted care for active women. ### Who This Affects Most - **Sports Skincare:** An emerging niche within the skincare industry focused on products that cater to athletes' unique skin concerns arising from intense physical activity. - **Personal Care and Hygiene:** Products that bridge personal hygiene with skincare, such as cleansing wipes and anti-chafe balms, highlight opportunities in dual-purpose personal care items. - **Women's Sports Apparel:** Developing complementary skincare products as part of a broader sports apparel brand could enhance the overall athletic experience for women. ## Related on Trend Hunter - [Athlete-Specific Skincare Lines](https://www.trendhunter.com/trends/body-care-for-athletes.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Game-Ready Skincare Sets](https://www.trendhunter.com/trends/the-starting-lineup-skincare-set.md) - [Beauty-Backed Sports Teams](https://www.trendhunter.com/trends/first-aid-beauty1.md) - [Olympian-Backed Skin Moisturizers](https://www.trendhunter.com/trends/suni-lee.md) - [Influencer-Backed Peptide Moisturizers](https://www.trendhunter.com/trends/ilona-maher.md) - [All-Natural Performance Skincare](https://www.trendhunter.com/trends/hodos-labs.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md)