# Geek-Inspired Gaming Shoots The 'Mechanics of Style' Photoshoot Involves HALO Characters By Harris Jay Rosenberg Alterman | Published 2012-03-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mechanics-of-style References: [touchpuppet](http://www.touchpuppet.com/2012/03/08/laura-weyel-by-olaf-mueller-for-baccarat-magazine-march-2012/?) & [olaf.hk](http://www.olaf.hk/om.html) The 'Mechanics of Style' editorial was featured in the March 2012 issue of Baccarat Magazine and had a geeky twist to it. The photos were taken by Olaf Mueller and included Laura Weyel posing as a posh, upper-class citizen. What really made these photos quite bizarre was the fact that Master Chief from the [popular video game series](https://www.trendhunter.com/trends/droga5s-wake-up), Halo, was posing as Weyel's man servant. While Master Chief is usually taking down aliens, he has been reduced to pouring tea, operating a [massage chair](https://www.trendhunter.com/trends/embody-gaming-chairs) and putting on jewelry. It also appears that Weyel and Master Chief have an intimate relationship so it would seem that he is being whipped pretty hard. The 'Mechanics of Style' editorial brings gaming characters into real life and puts them in downgraded positions. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Gaming Characters in Real Life:** More photoshoots and media content featuring gaming characters in real life settings, promoting nostalgia and interest in popular gaming franchises. - **Cross-media Collaborations:** Collaborations between gaming franchises and other creative industries such as fashion and photography to create unique and engaging content. - **Subversive Brand Promotion:** Using unexpected or subversive methods to promote a brand or product, such as depicting popular characters in unconventional situations or settings. ### Industries Being Reshaped - **Gaming Industry:** Opportunities to collaborate with other industries such as fashion and photography to create unique content that promotes and generates interest in gaming franchises. - **Fashion Industry:** Opportunities to collaborate with gaming franchises to create unique and eye-catching content that appeals to both fashion and gaming enthusiasts. - **Advertising and Marketing Industry:** Opportunities to use subversive or unconventional methods to promote brands and products, such as incorporating popular gaming characters into unconventional situations or settings. ## Related on Trend Hunter - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Video Game-Inspired Computer Peripherals](https://www.trendhunter.com/trends/halo-video-game-franchise.md) - [Video Game Series Cookbooks](https://www.trendhunter.com/trends/halo-the-official-cookbook.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Sci-Fi Game-Inspired Game Accessories](https://www.trendhunter.com/trends/starfield-1.md) - [Bold Gaming-Inspired Clogs](https://www.trendhunter.com/trends/xbox-x-crocs.md) - [Geometric Gamer Laptop Concepts](https://www.trendhunter.com/trends/gaming-laptop-series.md)