# Crowdsourced Sensory Exhibits Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates By Alexandra Serrano | Published 2013-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mecedesbenz-untamed References: [huhmagazine](http://www.huhmagazine.co.uk/5123/mercedes-benz-) & [untamed-installation](http://www.untamed-installation.com/com/en/) A truly modern marketing campaign, Mecedes-Benz #Untamed -- A Digital Photo Installation incorporated multi-sensory art, crowdsourcing through social media and distinctive branding that made for a fascinating concept. The German car company invited [Instagram](https://www.trendhunter.com/trends/whataburger-museum-of-art) users to submit their most strikingly original photographs, generating interest in order to stage the #Untamed installation. Combining the crowdsourced photography with the ideal of transcending norms, Mercedez-Benz created a [multi-sensory exhibit](https://www.trendhunter.com/trends/dubai-airport-popup) in which the Instagram images took over an entire room, submerging visitors entirely in each photo. By allowing visitors to experience in this extraordinary installation, the company has created a branding message that showcases the new [Mercedes-Benz](https://www.trendhunter.com/trends/parking-lot-pop-up) CLA automotive model's " unrivalled dynamism and untamed character." Mecedes-Benz #Untamed -- A Digital Photo Installation epitomizes dynamic marketing that engages consumers through artistic originality and social media. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Marketing:** Opportunity for companies to engage with consumers by crowdsourcing content and incorporating social media for unique marketing campaigns. - **Multi-sensory Experiences:** Creating immersive installations that engage multiple senses, providing a distinct and memorable experience for visitors. - **Artistic Originality in Marketing:** Utilizing artistic elements and original concepts to captivate and fascinate consumers, creating a unique brand identity. ### Where This Applies - **Automotive:** Opportunity for automotive companies to leverage crowdsourcing and immersive exhibits to showcase their brand and products in a captivating way. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to explore creative strategies that combine social media, crowdsourcing, and multi-sensory experiences to captivate consumers. - **Art and Design:** Opportunity for artists and designers to collaborate with brands and create immersive installations that merge traditional art forms with modern marketing techniques. ## Related on Trend Hunter - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md)