# Unwanted Urination Ads Mecal International Short Film Festival Pokes Fun at Long Movies By Luisa Amanda Gomes | Published 2010-04-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mecal-international-short-film-festival References: [advertlover](http://advertlover.com/node/4494) & [copyranter.blogspot](http://copyranter.blogspot.com/) The Mecal International Short Film Festival has advertised their event in the most unique way. The [short film festival](https://www.trendhunter.com/trends/tuna-cans-film-festival) reminds us of our full bladders, thus capitalizing on the inconvenience of long movies that come with no washroom breaks. As a avid movie-goer, I can appreciate the message that the Mecal International Short Film Festival is sending. I can't even count how many times I have held in my urge to visit the washroom while watching a long movie. Many of us would do anything to avoid the situation of an [unwanted leak](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign), which is why this ad campaign is as clever as it is funny. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Shortening Attention Span Films:** Opportunity for filmmakers to create shorter, more engaging films that cater to viewers' short attention spans. - **Interactive Advertising Techniques:** Opportunity for businesses to create unique and humorous ad campaigns that engage and resonate with their audience. - **Integrating Convenience in Entertainment:** Opportunity for entertainment companies to integrate convenience features such as washroom breaks, food delivery, and other services. ### Industries Being Reshaped - **Film Industry:** Opportunity for filmmakers to innovate and adapt to changing viewing habits and expectations of their audience. - **Advertising Industry:** Opportunity for advertising agencies to create out-of-the-box ad campaigns that break through the clutter. - **Entertainment Industry:** Opportunity for entertainment companies to create more viewer-friendly experiences and conveniences that cater to the audience's needs. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)