# Cultivated Pet Foods Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution By Laura McQuarrie | Published 2023-11-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/meatly References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/17607-meatly-to-sell-first-ever-cultivated-pet-food) & [meatly.pet](https://meatly.pet/)  [Meatly](https://www.trendhunter.com/trends/cultivated-canned-pet-food) is among the first brands to sell cultivated pet food and it's on a mission to make its name a household one that brings a more sustainable pet food product to pets and people alike. The brand is launching in the UK and it's ready to share a cultivated pet food innovation based on a sample of cells from a chicken egg. Meatly (formerly [Good Dog Food](https://www.trendhunter.com/trends/cultivated-chicken)) recently rebranded to better reflect its cultivated pet food offerings. Owen Ensor, chief executive officer of Meatly, says “We chose the name ‘Meatly’ because we wanted to celebrate the fact that that is real meat, made the new way." According to Meatly, 20% of meat is used just to make food for pets and its next-gen pet food challenges unethical, unsustainable factory farming. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 75% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Cultivated Pet Foods:** Meatly is introducing a sustainable, ethical pet food solution. - **Rebranding for Cultivated Pet Foods:** Meatly rebranded to better reflect its cultivated pet food offerings. - **Next-gen Pet Food:** Meatly's pet food challenges unethical, unsustainable factory farming. ### Industries Being Reshaped - **Pet Food Manufacturing:** The pet food manufacturing industry has the opportunity to incorporate sustainable, ethical cultivated pet food products. - **Animal Agriculture:** Animal agriculture can embrace cultivated pet foods as a more sustainable, ethical alternative. - **Branding and Marketing:** Branding and marketing professionals can help pet food companies rebrand to highlight their cultivated pet food offerings. ## Related on Trend Hunter - [Cultivated Canned Pet Foods](https://www.trendhunter.com/trends/cultivated-canned-pet-food.md) - [High-Protein Cultivated Treats](https://www.trendhunter.com/trends/friends-family-pet-food.md) - [Lab-Grown Pet Food Meats](https://www.trendhunter.com/trends/wild-earth-1.md) - [Lab-Grown Pet Food](https://www.trendhunter.com/trends/chick-bites.md) - [Cultivated Dog Treats](https://www.trendhunter.com/trends/cultivated-dog-treats.md) - [Seafood-Based Pet Foods](https://www.trendhunter.com/trends/umami-bioworks-1.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Cellular-Based Meal Toppers](https://www.trendhunter.com/trends/meat-broth-topper-for-dogs.md) - [Cultivated Cat Treats](https://www.trendhunter.com/trends/marina-cat.md)