# Climate-Conscious Meatless Packaging Tofurky's Packaging Urges Action for the Environment By Laura McQuarrie | Published 2021-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-packaging References: [thedieline](https://thedieline.com/blog/2021/6/10/new-tofurky-packaging-puts-climate-change-plea-for-action-front-and-center) [Tofurky](https://www.trendhunter.com/trends/tofurky) is known for producing [affordable and vegan-friendly alternatives to meat](https://www.trendhunter.com/trends/veef-products), and some of its newest colorful meatless packaging shares eye-catching messages about the climate crisis. The brand's [plant-based burgers](https://www.trendhunter.com/trends/juicy-marbles) are packaged with bold text that poses questions like "Can a burger save the world?" or urges people to take action by calling their local representatives. As well as including phone numbers that consumers can call to have their voice heard, Tofurky also included QR codes on the packaging designs that help to share more information about how people can make a difference for the benefit of the environment. Beyond creating products that have a low impact on the environment, entire branding and packaging schemes are now being developed to underline the importance of taking action against the climate crisis. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Climate-conscious Packaging:** Companies are creating packaging designs to emphasize taking action against the climate crisis. - **Interactive Packaging:** QR codes on packaging designs are being used to share more information with consumers and encourage environmentally-friendly action. - **Messaging on Packaging:** Companies are using bold text to pose questions and encourage action for the benefit of the environment. ### Sectors Adopting This - **Food Packaging:** Food packaging companies have an opportunity to develop climate-conscious packaging designs that encourage consumers to take action. - **Branding and Advertising:** Brands can use their packaging and messaging to underline their commitment to climate consciousness and encourage environmentally-friendly action. - **Environmental Activism:** Environmental organizations and activism groups can partner with companies to create packaging designs that encourage climate-conscious action. ## Related on Trend Hunter - [Earth-Inspired Special-Edition Tofu Packaging](https://www.trendhunter.com/trends/tofu-packaging.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Paper-Based Tray Packaging](https://www.trendhunter.com/trends/verday.md) - [Plastic-Free Vegetarian Product Packaging](https://www.trendhunter.com/trends/recyclable-cardboard-packaging.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Eco-Friendly Shrink Meat Packaging](https://www.trendhunter.com/trends/amcor-cleartite-40.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Relaunched Meat-Free Food Brands](https://www.trendhunter.com/trends/birds-eye-green-cuisine-brand.md) - [Carbon-Conscious Oat Beverages](https://www.trendhunter.com/trends/vegan-beverages-for-kids.md)