# Meatless Game Day Spreads Sweet Earth & Celeb Chef Eddie Jackson Launch Meatless Game Day Spreads By Grace Mahas | Published 2022-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-game-day-spreads References: [prnewswire](https://www.prnewswire.com/news-releases/former-pro-football-player-turned-celebrity-chef-eddie-jackson-partners-with-sweet-earth-foods-to-launch-veganuary-swap-sweepstakes--recipes-301459499.html)  Approximately five million people chose a vegan January last year, but most resolutions were abandoned by mid-month. Sweet Earth, the vegetarian and vegan food innovator, is keeping the momentum healthy with a digital sweepstakes and new recipes. Sweet Earth joined forces with former pro football player-turned-celebrity-chef Eddie Jackson to change the narrative around traditionally [meat-heavy dishes](https://www.trendhunter.com/trends/this-product). The pair released three recipes: the Vegan Pulled Chipotle Chik'n Sliders, the [Mindful](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend) Chik'n Stuffed Peppers, and the Gochujang Chik'n Molasses Egg Rolls. Fans can head online to find the ingredients and instructions on preparing these sports-ready dishes. Chik'n products from Sweet Earth are ready-to-eat vegan options, containing high levels of protein (13-18 grams) as well as potassium and iron. "By creating chef-approved recipes with our best-selling Mindful Chik'n™ and our seasoned and marinated Chik'n varieties we're hoping to help those people achieve their goal of a plant-based start to the year. Whether they're cooking at home or going to a football watch party, we want to be there for consumers with delicious veggie-forward and meatless options," said Jennifer Barnes, vice president and general manager at [Sweet Earth Foods](https://www.trendhunter.com/trends/plant-based-entree). Image Credit: Sweet Earth ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 51% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meatless Game Day Spreads:** Sweet Earth and Eddie Jackson team up to create game day recipes featuring plant-based meat alternatives, appealing to consumers looking for healthier, sustainable, and ethical food choices. - **Plant-based Food Innovation:** As consumers continue to prioritize health and environmental concerns, there is an opportunity for food companies to develop innovative plant-based meat alternatives that can cater to consumers' taste preferences and dietary restrictions. - **Digital Sweepstakes for Health and Wellness:** Digital sweepstakes campaigns can serve as an effective marketing strategy for promoting healthy and sustainable food choices alongside building brand loyalty and consumer engagement. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for plant-based meat alternatives by creating innovative and delicious products that cater to consumers' dietary preferences and environmental concerns. - **Sports and Entertainment:** Sports and entertainment venues can accommodate the increasing number of plant-based consumers by offering meat-free concessions and incorporating plant-based options into their menus. - **Marketing and Advertising:** As consumers become more health-conscious and socially aware, marketing and advertising agencies can assist food companies in creating compelling campaigns that prioritize health, sustainability, and ethical food choices. ## Related on Trend Hunter - [Plant-Based Cheese Stadiums](https://www.trendhunter.com/trends/cheese-stadium.md) - [Plant-Based Tailgating Recipes](https://www.trendhunter.com/trends/big-game-day-vegan-tailgate.md) - [Plant-Based Valentine's Menus](https://www.trendhunter.com/trends/plantbased-valentines.md) - [Vegan Super Bowl Meals](https://www.trendhunter.com/trends/likemeat-vegan.md) - [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md) - [Vegan-Friendly Chicken Wing Alternatives](https://www.trendhunter.com/trends/likemeat-like-chickn-wings.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Flexitarian-Friendly Entrées](https://www.trendhunter.com/trends/vegetarian-frozen-entrees.md)