# Meat-Free Ready-to-Enjoy Meals The Meatless Farm Ready Meals Come in Five Options By Michael Hemsworth | Published 2022-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-farm-ready-meals References: [foodbev](https://www.foodbev.com/news/meatless-farm-debuts-plant-based-ready-meal-range/) & [meatlessfarm](https://meatlessfarm.com)  Adopting a plant-based lifestyle just got a little easier thanks to the new [Meatless Farm](https://www.trendhunter.com/trends/filled-pastas) ready meals that offer premium recipes with no meat in the mix. The meals come in five chilled and frozen recipes to choose from, which are each crafted with ample [plant-based protein](https://www.trendhunter.com/trends/moving-mountains-superfoods-range) and feature a varying degree of spiciness. The products are arriving in the UK starting July 11, 2022 where consumers can pick them up at Morrisons locations for £3 each. UK Managing Director Michael Hunter spoke on the new Meatless Farm ready meals saying, "The launch of our new range of ready meals takes Meatless Farm into a brand-new category in the supermarkets and will provide more people with the fuss-free tea they want." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Ready Meals:** Opportunity for food companies to offer more plant-based ready meals to meet the growing demand for meat-free options. - **Spice Level Personalization:** Innovative ready meal companies can offer customization by creating different spice levels to cater to the diverse tastes of consumers. - **Chilled and Frozen Meal Options:** Advancements in packaging technology can enable food companies to offer convenient and cost-effective chilled and frozen meal options to the consumers. ### Who This Affects Most - **Food Retail:** Supermarkets can boost their sales by stocking plant-based ready meals to cater to the growing demand for such products. - **Food Delivery:** Online food delivery platforms can expand their offerings by partnering with ready meal companies to provide more plant-based options to customers. - **Food Packaging:** Innovations in food packaging technology can enable companies to offer more chilled and frozen meal options, thereby making it easier for consumers to adopt a plant-based lifestyle. ## Related on Trend Hunter - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Meatless Filled Pastas](https://www.trendhunter.com/trends/filled-pastas.md) - [Meatless Ready-to-Heat Meals](https://www.trendhunter.com/trends/ready-to-heat-meal.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Plant-Based Noodle Dish Cups](https://www.trendhunter.com/trends/batchelors-meat-free.md) - [Flash-Frozen Meatless Meals](https://www.trendhunter.com/trends/fresh-on-wheels.md) - [Family-Inspired Plant-Based Meals](https://www.trendhunter.com/trends/pollen-grace-meals.md)