# Vegan-Friendly Chicken-Like Burgers The Meatless Farm Chicken Burger Features Natural Ingredients By Michael Hemsworth | Published 2021-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-farm-chicken-burger References: [foodbev](https://www.foodbev.com/news/meatless-farm-to-launch-first-chicken-product/) & [meatlessfarm](https://meatlessfarm.com) The Meatless Farm Chicken Burger is the plant-based meat alternative company's first chicken-inspired product that will provide consumers with a way to enjoy a meat-like experience in a vegan-friendly way. The chicken-inspired burgers feature a natural ingredient recipe that makes use of pea protein to help mimic the texture and flavor of chicken. The burger is also formulated with fried bread crumbs for a Southern recipe-inspired taste experience. UK and Ireland Managing Director Michael Hunter spoke on the new Meatless Farm Chicken Burger saying, "Our first retail launch into chicken products is a significant area of growth for the business. To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** As more consumers become concerned about health and the environment, there are opportunities for companies to develop plant-based meat alternatives like The Meatless Farm Chicken Burger. - **Texture and Flavor Mimicry:** Pea protein is one of the ingredients that mimic the texture and flavor of chicken in The Meatless Farm Chicken Burger; there is potential for other companies to develop plant-based products with similar natural ingredient recipes. - **Retail Launch Growth:** The Meatless Farm Chicken Burger marks the company's first foray into chicken products and landing another listing from Tesco shows how fast plant-based products are becoming a part of daily food culture; there is a potential for growth in the retail market for more plant-based products. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for companies in the food and beverage industry to develop plant-based meat alternatives like The Meatless Farm Chicken Burger to cater to consumers' health and environmental concerns. - **Agriculture:** As more consumers turn to plant-based meat alternatives, there is a potential for disruption in the agriculture industry as demand for traditional meat products decreases. - **Retail:** The growth in plant-based products like The Meatless Farm Chicken Burger presents an opportunity for retailers to expand their offerings and cater to the changing preferences of consumers. ## Related on Trend Hunter - [Southern Recipe Plant-Based Products](https://www.trendhunter.com/trends/the-vegetarian-butchers-hentastic.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md) - [Faux Meat Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chikn-sandwich.md)