# Naturally Smoked Meatless Bacon Prime Roots' Plant-Based "Bacon" Looks & Sizzles Like Bacon By Laura McQuarrie | Published 2020-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-bacon References: [prnewswire](https://www.prnewswire.com/news-releases/prime-roots-debuts-plant-based-bacon-direct-to-consumer-online-301004307.html) & [primeroots](https://www.primeroots.com/products/prime-roots-bacon) Prime Roots created a product voting initiative an invited its community to determine the high-protein meatless product it would produce—unsurprisingly, bacon came out on top and the brand dropped a limited number of packs of its plant-based, meatless and all-natural Prime "Bacon." The Prime Roots product is hand-sliced and naturally smoked, as it was created to recreate the look, taste and qualities of bacon without the actual meat. As the product is made with just a few simple ingredients like koji, water, coconut oil and konjac, as well as a few other essentials, it is free from nitrates, antibiotics and hormones. The versatile bacon alternative boasts the brand's sustainable, high-protein Superprotein, which boasts the meaty texture and umami texture of the Japanese superfood koji. Image Credit: Prime Roots ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Bacon:** The rise of meatless bacon creates opportunities for developing new, plant-based protein sources. - **Crowdsourcing Product Development:** Brands can use community voting to determine the development of popular, trending products. - **Sustainable Protein Sources:** The demand for sustainable protein sources has created opportunities for brands to create high-protein meatless alternatives. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can create new plant-based products to cater to the growing demand for meatless alternatives. - **Crowdsourcing:** The crowdsourcing industry can provide services to help businesses connect with their communities to gain insights and feedback for product development. - **Agriculture:** The agriculture industry can explore new opportunities to grow and produce sustainable protein sources to meet the needs of the growing plant-based meat market. ## Related on Trend Hunter - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Meatless Bacon Cubes](https://www.trendhunter.com/trends/meat-free-bacon.md) - [Plant-Based Smoked Bacon](https://www.trendhunter.com/trends/plant-based-smoked-bacon.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Plant-Based Deli Meats](https://www.trendhunter.com/trends/koji-meat.md)