# Flavored Plant-Based Bacon Prime Roots' Meatless Bacon Alternatives are Made with Koji By Laura McQuarrie | Published 2021-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meatless-bacon-alternative References: [vegnews](https://vegnews.com/2021/4/prime-roots-vegan-bacon) & [primeroots](https://www.primeroots.com/products/plant-based-black-and-pepper-bacon) Prime Roots is dropping its new meatless bacon alternatives on Earth Day, sharing a more sustainable alternative to traditional bacon. The flavored products are offered in unique varieties like Sriracha, Black Pepper, Maple and Hickory, and they are thick-cut, naturally smoked, hand-sliced butcher-style strips that can be prepared in a variety of ways. Like other plant-based protein products from the brand, the meatless bacon strips are made with a Japanese fungus called koji. As Prime Roots co-founder Kim Le told VegNews, "Our bacon will be the first plant-based bacon line that gives the consumer the same experience they would get with pork bacon. From flavor selection to crispiness level, plant-based foodies can have it all.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** The increasing popularity of plant-based meat alternatives creates opportunities for companies to develop innovative meatless products that replicate the taste and texture of traditional meats. - **Sustainable Food Products:** Consumers are increasingly concerned with the environmental impact of their food choices, creating a demand for sustainable and eco-friendly alternatives to traditional food products. - **Innovative Ingredient Usage:** By using lesser-known ingredients like koji, companies can differentiate themselves from competitors and create unique flavor profiles that appeal to consumers. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can capitalize on the trend toward plant-based and sustainable foods by developing innovative alternatives to traditional meat products. - **Retail:** The increasing popularity of plant-based and sustainable foods creates opportunities for retailers to offer a wider variety of meatless options and eco-friendly food products. - **Restaurant Industry:** Restaurants can differentiate themselves and appeal to health-conscious and environmentally aware consumers by offering plant-based and sustainable food options on their menus. ## Related on Trend Hunter - [Plant-Based Deli Meats](https://www.trendhunter.com/trends/koji-meat.md) - [Plant-Powered Foie Gras](https://www.trendhunter.com/trends/alternatives-to-foie-gras.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Mycelium-Based Deli Meats](https://www.trendhunter.com/trends/plantbased-deli-meats.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Carrot Bacon Strips](https://www.trendhunter.com/trends/carrot-bacon.md)