# Whole Cut Alt Meats Meati Launched its Direct-to-Consumer Preorders of its Alternative Meat By Elena Rahman | Published 2022-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meati-launched References: [meati](https://meati.com/)  Meati launched its direct-to-consumer preorders this week. The company aims to deliver high-quality, minimally processed nutrition made from mycelium. The company's mushroom-based meat alternatives are available as Meati Chicken Cutlets and Meaty Crispy Cutlets. These plant-based products are made with the nutrient-dense muscular root structures of the mushroom. The Meati Chicken Cutlet is a juicy protein option that pairs well with any meal. It mimics the same texture as chicken and provides a juicy alternative to meat. The Meati Crispy Cutlet, on the other hand, is the plant-based company's version of the classic crispy dish. The company is set to launch its Meati Steak Filet in the near future. The protein-packed filet is said to boast a savory flavor. Image Credit: Meati ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 6% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mushroom-based Alternatives:** Opportunity for disruptive innovation in developing new meat alternatives made from mushroom-based products. - **Direct-to-consumer Launches:** Opportunity for disruptive innovation in offering plant-based products, made from mycelium, to consumers directly without intermediaries. - **High-quality, Minimally Processed Nutrition:** Opportunity for disruptive innovation in producing high-quality meat alternatives that are minimally processed, nutrient-dense, and provide an alternative to traditional meat options. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry could capitalize on the demand for meat alternatives, like mushroom-based products made from mycelium. - **Agriculture:** The agriculture industry could benefit from developing new cultivation methods for mycelium to produce mushroom-based meat alternatives that are more sustainable and provide a better alternative to traditional meat production. - **Retail:** The retail industry could benefit from partnering with companies like Meati to offer plant-based meat alternatives directly to consumers through omnichannel distribution strategies. ## Related on Trend Hunter - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md) - [Crispy Mycelium Nuggets](https://www.trendhunter.com/trends/meati-foods-crispy-bites.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Mycelium-Based Breakfast Patties](https://www.trendhunter.com/trends/meati-breakfast-patties.md) - [Mushroom-Derived Hybrid Meats](https://www.trendhunter.com/trends/mush-foods.md) - [Mycelium-Based Chicken Meals](https://www.trendhunter.com/trends/7030-foodtech.md) - [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md)