# Meatless QSR Menu Promotions Burger King UK is Serving a Meat-Free Menu at a Select Location By Michael Hemsworth | Published 2022-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/meatfree-menu References: [brandeating](https://www.brandeating.com/2022/03/blog-post_20.html) & [burgerking](https://www.burgerking.co.uk)  Burger King UK is commemorating the re-opening of its flagship Leicester Square location in London with a meat-free menu that will provide patrons with a way to enjoy a plant-based meal in an accessible way. The menu is being launched by the brand with an extensive number of offerings for patrons to order including the Plant-Based Whopper, the Vegan Nugget Burger and much more. The promotion is part of a larger shift towards plant-based fare in the UK market as consumers adopt the diet for a variety of reasons including health and environmental concerns, amongst others. The meat-free menu will be available at the aforementioned flagship location through April 10, 2022 and is being promoted to passerby's with a green logo as well as eye-catching window decals. Image Credit: Burger King UK ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Meatless Fast Food:** There is a growing trend among fast food chains to offer more plant-based options to cater to consumers' changing dietary habits and preferences. - **Plant-based Promotions:** Food brands are using special promotions and limited-time offers to entice consumers to try plant-based options and raise awareness about sustainable food choices. - **Sustainability-focused Dining:** Consumers are increasingly interested in dining options that prioritize sustainable and environmentally friendly practices, creating opportunities for restaurants to innovate in this space. ### Who This Affects Most - **Fast Food:** Fast food chains need to innovate and offer more plant-based options to keep up with changing consumer preferences and stay relevant in the market. - **Food and Beverage:** Companies in the food and beverage industry are exploring new ways to incorporate plant-based ingredients into their products and marketing strategies to appeal to health-conscious and environmentally aware consumers. - **Sustainability Consulting:** Consulting firms specializing in sustainability and environmental impact can help restaurants and other food providers implement more sustainable and eco-friendly practices to meet consumers' demand for responsible dining options. ## Related on Trend Hunter - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md) - [Vegetarian Fast Food Restaurants](https://www.trendhunter.com/trends/vurger-king.md) - [Plant-Based Burger Expansions](https://www.trendhunter.com/trends/plant-based-whopper.md) - [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md)