# Vampire-Themed Meat-Free Ads Birds Eye Launched a Meat-Free Green Cuisine Line as a New Campaign By Grace Mahas | Published 2019-07-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/meatfree-green-cuisine References: [fabnews.live](https://fabnews.live/birds-eye-says-whoops-im-a-bit-veggie-with-vampiric-meat-free-ad/) & [birdseye](https://www.birdseye.co.uk/) Families in search of an easy way to increase their intake of vegetables can now turn to [Birds Eye's](https://www.trendhunter.com/trends/plant-based-billboard) meat-free Green Cuisine range. The new line was launched using a vampire-themed commercial titled 'Whoops, I'm a Bit Veggie!' that will be airing on national television shortly. The commercial features a gothic scene at a vampire convention where attendees accidentally eat the [plant-based burgers](https://www.trendhunter.com/trends/frys-flexi-range) from the Green Cuisine line. After the initial shock, the vampires all declare: "Whoops, I'm a bit veggie." Steve Challouma, marketing director at Birds Eye, said: "The tongue-in-cheek tagline perfectly encapsulates the overall consumer trend towards [meat-free eating](https://www.trendhunter.com/trends/meat-free-made-easy-campaign), while poking a little fun at some established stereotypes around ‘typical’ meat-eaters." The Green Cuisine meat-free line is targeted towards "flexitarians" who prefer to consume plant-based products on occasion. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Meat-free Eating:** The rise of meat-free eating trends presents an opportunity for innovative plant-based food products like Birds Eye's Green Cuisine line. - **Flexitarian Lifestyle:** The growing popularity of flexitarianism highlights the need for food brands to provide options that cater to individuals who occasionally choose plant-based alternatives. - **Tongue-in-cheek Marketing:** Humorous and unconventional marketing strategies, like Birds Eye's vampire-themed commercial, tap into consumer trends and challenge existing stereotypes to engage a wider audience. ### Who This Affects Most - **Food Industry:** With the increasing demand for meat-free options, the food industry has a prime opportunity to create and promote innovative plant-based products. - **Advertising Industry:** The success and attention garnered by Birds Eye's vampire-themed commercial suggest that unconventional and humorous marketing campaigns can make a significant impact in capturing consumer interest. - **Health and Wellness Industry:** The flexitarian lifestyle trend emphasizes the importance of health-conscious alternatives, creating avenues for the health and wellness industry to develop and market products that align with consumer preferences. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Vegan English-Style Sausages](https://www.trendhunter.com/trends/cumberlandstyle-sausages.md) - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md)