# Meat-Free Deli Product Commercials The Quorn Meat-Free Campaign Uses Puppets for Messaging By Michael Hemsworth | Published 2022-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meatfree-campaign References: [talkingretail](https://www.talkingretail.com/products-news/grocery/dont-eat-us-say-quorns-animal-puppets-in-meat-free-campaign-21-09-2022/) & [quorn](https://www.quorn.co.uk)  This [Quorn](https://www.trendhunter.com/trends/quorn-1) meat-free campaign commercial is a humorous albeit slightly serious new ad spot hitting airwaves in the UK to encourage consumers to try out the brand's latest deli products. The commercial features a pig puppet with a seductive voice explaining the benefits of the new product, while also encouraging the main protagonist to not even think about the alternative. A trio of puppets eventually encourage the woman to enjoy the tasty product without worry. This takes a funny but also direct approach to encouraging consumers to make the shift away from animal-based products. Marketing Director at Quorn Gill Riley commented on the new Quorn meat-free campaign commercial saying, "Quorn is on a mission to encourage more people to eat meat free as a way to help the planet. One of the best ways we can do that is through great tasting innovation for all meal occasions. That’s why we’re focussing on our [new Deli range](https://www.trendhunter.com/trends/plantbased-deli-meats) for this latest campaign.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Meat-free Advocacy:** Opportunities for disruptive innovation lie in creating unique and engaging campaigns to encourage consumers to switch to meat-free products. - **Humorous Advertising:** Innovative advertising using humor can be a powerful tool in communicating a brand's message and values to consumers. - **Plant-based Protein Alternatives:** The trend of consumers seeking plant-based alternatives presents a disruption opportunity for companies to release new and innovative protein products that meet consumer demand. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the growing trend of plant-based protein alternatives, by creating new and innovative products to meet consumer demand. - **Marketing and Advertising:** Marketing and advertising firms can create unique and engaging campaigns for clients in the food industry looking to promote their plant-based protein products to consumers. - **Entertainment and Media:** The entertainment and media industry can make use of humorous advertising campaigns like the Quorn Meat-Free Campaign to captivate audiences and deliver subtle messages in a memorable way. ## Related on Trend Hunter - [Meat-Free Deli Proteins](https://www.trendhunter.com/trends/quorn-1.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Free-From Frozen Plant-Based Foods](https://www.trendhunter.com/trends/quorn-frozen-products.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md)