# Meat-Free Butcher Shops Sainsbury Launched a Vegan Butcher Display Pop-Up in the UK By Grace Mahas | Published 2019-06-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/meatfree-butcher References: [theguardian](https://www.theguardian.com/business/2019/jun/20/beet-this-sainsburys-opens-uks-first-meat-free-butcher) & [sainsburys](https://www.sainsburys.co.uk/?kjhg) [Sainsbury](https://www.trendhunter.com/trends/vegan-sausage-rolls), a UK grocery and department store, recently launched a meat-free butcher shop to show how far vegan food has come. The concept was launched to help introduce consumers to plant-based food and allow them to become familiar with the products. The display is part of a three-day long initiative and is set up as a traditional butcher shop, however, the string of sausages hanging are all vegan. The meat-free butcher store also boasts steaks made from soy and wheat protein and chorizo-themed 'shroomdogs.' Other notable products include jackfruit quarter pounders, 'sweet and smoky BBQ pulled jackfruit,' and 'Moroccan vegbabs.' The introduction of meat-less butchers perfectly coincides with the rise of [plant-based product launches by retailers](https://www.trendhunter.com/trends/veganuary-range) and restaurants. A recent study indicated that over half of the UK population is reducing its consumption of meat. "This shift in attitude has seen manufacturers, supermarkets and restaurants scramble to cash in on the burgeoning vegan market,' states The Guardian. Image Credit: John Nguyen/PA ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Plant-based Butcher Shops:** Opportunity to create plant-based butcher shops to cater to the growing demand for vegan food. - **Soy and Wheat Protein Steaks:** Disruptive innovation opportunity to develop steak alternatives made from soy and wheat protein. - **Jackfruit-based Meat Alternatives:** Potential for creating jackfruit-based products as a sustainable and flavorful meat substitute. ### Who This Affects Most - **Retail:** Opportunity for retailers to introduce plant-based butcher shops and expand their product offerings. - **Food Manufacturing:** Innovation opportunity for food manufacturers to develop meat alternatives using soy and wheat protein. - **Restaurant:** Restaurants can tap into the growing vegan market by offering jackfruit-based meat substitutes on their menus. ## Related on Trend Hunter - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Welcoming Plant-Based Butcheries](https://www.trendhunter.com/trends/like-meat-but-better.md)