# Plant-Based Restaurant Partnerships Grub Partnered With Beyond Meat for Meat-Free Alternatives By Ell Smith | Published 2019-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meatfree-alternative References: [restaurantnewsrelease](http://www.restaurantnewsrelease.com/grub-partners-with-beyond-meat-for-maverick-plant-based-burger/85122492/) & [grubkitchenandbar](https://grubkitchenandbar.com/) A vast majority of the vegan, vegetarian and plant-based population are demanding fast food options from causal chains that are as delicious as the options presented to those that eat meat, and Grub is responding by partnering with [Beyond Meat](https://www.trendhunter.com/trends/grilld-and-beyond-meat) to offer diners a delicious, meat-free alternative. According to executive chef Cliff Wright, “We take burgers seriously, and our partnership with Beyond Meat has allowed us to create a [plant-based burger](https://www.trendhunter.com/trends/aw-plantbased-burger) on par with the level of burgers our guests have come to know and love.” According to the brand, these burgers will feature the mouth-watering plant-based patty, alongside grilled tomato, arugula, fried onions and swiss cheese. All of these toppings are served on a white bun. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fast Food Plant-based Options:** Partnering with plant-based food companies to offer delicious meat-free alternatives in casual chain restaurants is a trend driven by the demand from the vegan, vegetarian, and plant-based population. - **Meat-free Burgers:** Creating plant-based burgers that rival the taste and quality of meat burgers is a trend in response to the increasing demand for tasty plant-based alternatives. - **Restaurant Partnerships:** Collaborations between restaurants and plant-based food companies like Grub and Beyond Meat are a trend that allows for innovative menu options and expands customer choices. ### Sectors Adopting This - **Fast Food Industry:** The fast-food industry can leverage the trend of offering plant-based options to attract and cater to the growing vegan, vegetarian, and plant-based consumer base. - **Plant-based Food Industry:** The plant-based food industry can benefit from partnering with restaurants and casual chains to expand distribution and reach a larger audience. - **Restaurant Industry:** Restaurants that collaborate with plant-based food companies have the opportunity to tap into a broad customer base looking for meat-free alternatives, thereby driving innovation and growth. ## Related on Trend Hunter - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md) - [Plant-Based Recipe Kit Meals](https://www.trendhunter.com/trends/grubby-and-bosh.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Plant-Based Chicken Offerings](https://www.trendhunter.com/trends/fuddruckers.md) - [Plant-Based Meat Diner Partnerships](https://www.trendhunter.com/trends/ihop-and-impossible-foods.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Plant-Based Protein Options](https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn.md)