# Meat Sweat Campaigns Old Spice and Arby's Launch the ‘Meat Sweat Defense Kit’ Campaign By Kanesa D | Published 2022-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meat-sweat-defense-kit-1 References: [hypebeast](https://hypebeast.com/2022/6/old-spice-arbys-meat-sweats-defense-collaboration) & [arbys](https://arbys.ca/)  Old Spice and Arby’s are partnering for a limited edition ‘Meat Sweat Defense Kit’ and accompanying commercial to save consumers from “meat sweats.” The kit included an ‘[Old Spice Sweat Defense Dry Spray](https://www.trendhunter.com/trends/old-spice-holidudes),’ limited edition roast beef sweatshirt and sweatpants, a moisture-wicking towel, headband, and a $15 Arby’s gift card. The original ‘Sweat Defense’ spray comes with five unique scents designed to protect from sweat and odor, keeping consumers smelling fresh for a longer time. The ‘Meat Sweat Defense Kit’ sold out in a record three hours, but Old Spice and Arby’s have plans to produce an exciting advertising campaign dubbed ‘Ultimeat Dreams’ that features [Old Spice Guy](https://www.trendhunter.com/trends/no-sweat-predictor), Isaiah Mustafa, and more. The partnership will also see Old Spice Guy distributing themed merchandise to celebrate the collaboration on the streets of New York. Image Credit: Old Spice, Arby's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 6% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Branded Merchandise:** The success of the 'Meat Sweat Defense Kit' demonstrates the potential for branded merchandise and limited-time offers for promotional campaigns. - **Humorous Marketing:** The popularity of the 'Meat Sweat Defense Kit' showcases the power of humor in marketing campaigns, particularly in the food and personal care industries. - **Cross-industry Collaboration:** The partnership between Old Spice and Arby's highlights the opportunity for cross-industry collaborations that can bring new, innovative products and marketing campaigns to consumers. ### Where This Applies - **Food and Beverage:** The success of Arby's limited edition 'Meat Sweat Defense Kit' demonstrates the potential for food and beverage companies to incorporate branded merchandise and limited-time offers in their promotional campaigns. - **Personal Care:** Old Spice's 'Sweat Defense' spray and 'Meat Sweat Defense Kit' showcase the potential for personal care companies to expand their product lines beyond traditional deodorants and antiperspirants. - **Marketing and Advertising:** The success of Old Spice and Arby's partnership demonstrates the potential for innovative marketing campaigns that combine humor, branded merchandise, and cross-industry collaborations. ## Related on Trend Hunter - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Tasty BBQ Spritzes](https://www.trendhunter.com/trends/bbq-spritzes.md) - [Smoky BBQ Deodorants](https://www.trendhunter.com/trends/pitmaster-deodorant.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)