# Jackfruit Meat Substitutes The Jackfruit Company Uses Fruit as a Flavorful Alternative to Meat By Laura McQuarrie | Published 2016-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-substitute References: [thejackfruitcompany](http://www.thejackfruitcompany.com/category/products/) As the number of people following vegan, vegetarian and flexitarian diets increases, so do the choices of [meat substitutes on the market](https://www.trendhunter.com/trends/vegchop). While many of these products are made from familiar ingredients like vegetable protein blends, soy or seitan, The [Jackfruit Company](https://www.trendhunter.com/trends/beef-jackfruit-burger) makes its meat alternative from jackfruit. Jackfruit is known to have a taste and texture that's comparable to meat, while also having a composition that responds well to seasonings and sauces. For these reasons, The Jackfruit Company is able to offer flavored products that taste like BBQ, Tex-Mex and Curry. In addition to offering a number of pre-seasoned varieties that make satisfying additions to [burgers, tacos](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) and stir fry dishes, the brand also carries 'Naked Jackfruit,' which leaves it up to the consumer to season the meat substitute to their liking. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Jackfruit Meat Substitutes:** Using jackfruit as a flavorful alternative to meat creates new opportunities for plant-based diets. - **Flavored Meat Alternatives:** Offering pre-seasoned jackfruit products that taste like BBQ, Tex-Mex, and Curry provides convenient and diverse options for vegetarian and vegan consumers. - **Customizable Meat Substitutes:** Providing 'Naked Jackfruit' allows consumers to season the meat substitute according to their own preferences, giving them more control over their plant-based meals. ### Where This Applies - **Food & Beverage:** The food and beverage industry can explore incorporating jackfruit as a meat alternative in various processed products, such as vegan burgers or vegetarian stir-fries. - **Plant-based Food:** The plant-based food industry can benefit from leveraging jackfruit's taste and texture to create innovative meat substitutes that cater to the growing demand for vegetarian and vegan options. - **Seasonings and Sauces:** The seasonings and sauces industry can develop new product lines specifically formulated for jackfruit-based meat substitutes, offering unique flavors and enhancing consumer experience. ## Related on Trend Hunter - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Plant-Based Fish Substitutes](https://www.trendhunter.com/trends/jackfruit-fish-fillet.md) - [Vegan Jackfruit Meatballs](https://www.trendhunter.com/trends/veggie-balls.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [Ready-to-Eat Canned Jackfruit](https://www.trendhunter.com/trends/jackfruit-range.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Jackfruit-Filled Dumplings](https://www.trendhunter.com/trends/jackfruitfilled-dumplings.md) - [Cost-Conscious Jackfruit Products](https://www.trendhunter.com/trends/jackfruit-products.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md)