# Rustic Meat Snack Packaging The Tillamook Country Smoker Jerky and Meat Sticks are High-Quality By Michael Hemsworth | Published 2016-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-sticks References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/tillamook-country-smoker.html) & [nemodesign](http://nemodesign.com/) The [Tillamook](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky) Country Smoker jerky and meat sticks packaging has been redesigned to focus on a rustic aesthetic and to boast the authentic nature of the product. The Tillamook Country Smoker company is family-owned and has operated for around 40 years, which is now being reflected in the brands new packaging design. Designed by the [Nemo Design](https://www.trendhunter.com/trends/nemo-switchback) creative agency, the packaging is made using kraft substrate which helps to enhance the rustic nature of the product. Moreover, the feeling of the packaging in-hand is inherently different from traditional plastic pouches found in the [beef jerky market](https://www.trendhunter.com/trends/cowboy-cut-beef-jerky) which helps to set the brand apart. The Tillamook Country Smoker jerky and meat snacks come in flavors including chipotle, sea salt and pepper, old fashioned and even pineapple teriyaki. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rustic Packaging Design:** More food brands may adopt a rustic packaging design to emphasize the authenticity and heritage of their products. - **Eco-friendly Packaging:** There may be an increase in the use of eco-friendly packaging materials, such as kraft substrate, in the food industry. - **Innovative Texture Packaging:** More food brands may experiment with alternative packaging materials and textures to enhance consumers' sensory experience and differentiate themselves from competitors. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies may adopt more creative packaging designs to enhance product appeal and differentiate themselves from competitors. - **Packaging:** Packaging companies may innovate in materials to create eco-friendly and/or novel textures to help clients differentiate products and enhance the brand experience. - **Retail:** Retailers may need to adapt to new packaging trends and offer more eco-friendly and innovative packaging options for consumers. ## Related on Trend Hunter - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Convenient Protein-Packed Meat Sticks](https://www.trendhunter.com/trends/country-archer-provisions-1.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md) - [Sweet Heat Meat Snacks](https://www.trendhunter.com/trends/tillamook-country-smoker-beef-sticks.md) - [Fresh Ingredient Meat Snacks](https://www.trendhunter.com/trends/greenridge-naturals-ridge-packs.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Mexican Spice Jerky Snacks](https://www.trendhunter.com/trends/tajn-flavored-beef-jerky.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)