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# Fish Filet-Topped Meat Sandwiches
The Arby’s Meat Mountain Can Now Come with a Crispy Fish Filet

By Michael Hemsworth | Published 2017-03-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/meat-sandwiches
References: [chewboom](http://www.chewboom.com/2017/03/04/arbys-meat-mountain-now-available-crispy-fish-filet/)

The [Arby’s](https://www.trendhunter.com/trends/arbys-jalapeno-bites) Meat Mountain meat sandwiches are a secret menu item that meat lovers can partake in, and now the sandwich is being made with a crispy fish filet as a finishing touch. The limited-time Arby’s Meat Mountain sandwich features a [wild-caught Alaskan Pollock fish filet](https://www.trendhunter.com/trends/bojangler-deluxe) that joins the roast turkey, chicken tenders, pit-smoked ham, smoked brisket, corned beef, roast beef, pepper bacon and Angus steak meats in the recipe.

The Arby’s Meat Mountain meat sandwiches come as a truly indulgent menu item that is set to only be available for a short time period in March of this year. The sandwich is made on a star cut bun with cheddar and Swiss cheeses to boot.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 40% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Meat-fish Hybrid Sandwiches:** The combination of meat and fish in fast food sandwiches presents opportunities for innovation in flavor, texture, and menu offerings.
- **Secret Menu Items:** The popularity of secret menu items for fast food chains can be leveraged to generate buzz and interest for new menu items.
- **Limited-time Offerings:** Limited-time menu items create a sense of urgency for consumers, which can generate increased demand and interest in a product.

### Where This Applies

- **Fast Food Industry:** The fast food industry can continue to innovate and disrupt consumer expectations using hybrid food options and changing menus.
- **Fish and Seafood Industry:** The partnership between Arby's and the Alaskan Pollock industry presents an opportunity for promotion and expansion in the fish and seafood industry.
- **Marketing Industry:** The use of limited-time offers and secret menu items can be leveraged as a marketing strategy, providing opportunities to create memorable, buzzworthy campaigns.

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