# Bacon-Scented Patches Strong Roots Collaborated on a Meat Patch to Fight Bacon Cravings By Laura McQuarrie | Published 2020-01-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/meat-patch References: [businessinsider](https://www.businessinsider.com/bacon-patch-help-vegans-cope-meat-cravings-developed-oxford-professor-2020-1) & [strongroots](https://www.strongroots.com/usa/veganuary-tommy-fury-and-the-worlds-first-meat-patch/) Oxford University professor Charles Spence, who specializes in sensory perception, collaborated with plant-based food company Strong Roots to create a "meat patch" that's specifically designed to curb [bacon cravings](https://www.trendhunter.com/trends/tasteless-by-clooudie). The patch is infused with the scent of bacon so that when a person scratches it, the patch releases an aroma to satisfy their appetite—as studies show that scent alone can reduce food cravings. The bacon-[scented patch](https://www.trendhunter.com/trends/scentbased-patches) was created for meat lovers who want to cut down on their consumption of meat. As many people pledged themselves to a [month of vegan eating](https://www.trendhunter.com/trends/premium-plant-based-ribs) to kick off 2020, Strong Roots is hoping to help people during the final stretch by taking a Veganuary Response Vehicle on a multi-city tour to share helpful products and these craving-fighting patches. Image Credit: Strong Roots ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Craving Control Solutions:** The creation of bacon-scented patches demonstrates a trend towards innovative solutions for controlling cravings. - **Sensory Perception in Product Design:** Collaborations between sensory perception experts and food companies indicate a trend towards leveraging scents and other sensory factors to enhance product effectiveness and appeal. - **Veganuary Support Products:** The introduction of craving-fighting patches in the Veganuary Response Vehicle tour highlights a trend in offering support and options for individuals participating in vegan challenges or lifestyle. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the use of scent-based products or alternatives to cater to diverse consumer cravings and dietary preferences. - **Wellness and Health:** The wellness industry can embrace the development of innovative solutions, like craving-curbing patches, to support individuals in managing their dietary habits and fostering a healthier lifestyle. - **Product Design and Packaging:** The product design and packaging industry can incorporate sensory perception expertise to create more engaging and effective products that appeal to consumers' sensory needs and preferences. ## Related on Trend Hunter - [Craving Control Patches](https://www.trendhunter.com/trends/crave-control-patches.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [Carrot Bacon Strips](https://www.trendhunter.com/trends/carrot-bacon.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md)