# Cook-In Meat Packaging Tony Roma's BBQ Meat Packages Transform into Cooking Equipment By Michael Hemsworth | Published 2016-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-packages References: [packworld](http://www.packworld.com/tony-roma-bbq-meats-retail-smoker-shaped-trays-cook-convenience) & [tonyromas](https://tonyromas.com) Designed to help streamline the cooking experience for consumers, the new Tony Roma's BBQ Meat Packages transform into cooking equipment when you're ready to prepare them. The old packaging design from the Tony Roma's grocery store offerings were intended to be emptied into pots and pans in order to be prepared. However, a shift towards preferring convenience has many consumers looking for ways to cut down on the work they have to do. The Tony Roma's BBQ Meat Packages house such favorites as [pulled pork and ribs](https://www.trendhunter.com/trends/smithfield-smokenfast), and can start to be seen around the country soon. The packaging consists of [minimal plastic components](https://www.trendhunter.com/trends/amcor-cleartite-40) and an aluminum tray that can be placed directly into ovens for quick, delicious meals. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cook-in Packaging:** Food packaging that can directly go into the oven offers a huge convenience to time-pressed customers who value ease-of-use. - **Transformative Packaging:** Transforming food packaging into cookware offers innovative and unique culinary experiences beyond the traditional dining. - **Sustainable Packaging:** Using minimal plastic components in food packaging can significantly reduce environmental impact and appeal to eco-conscious customers. ### Where This Applies - **Food Packaging:** Developing new food packaging designs that enhance consumer convenience and cooking efficiency can appeal to busy and health-conscious consumers. - **Retail:** Grocery stores can distinguish their offerings by partnering with meat brands to release unique cook-in packaging designs that help differentiate their meat products from competitors. - **Food Service:** Restaurants and catering businesses can explore creative cooking techniques using cook-in packaging to offer a unique and high-end culinary experience to customers. ## Related on Trend Hunter - [Precooked Barbecue-Inspired Meats](https://www.trendhunter.com/trends/the-jolly-hog-bbq-range.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Authentic BBQ-Themed Food Products](https://www.trendhunter.com/trends/tesco-fire-pit-range.md) - [3-in-1 Meal Packaging Solutions](https://www.trendhunter.com/trends/hot-to-go-packs.md) - [Bulk Protein Packs](https://www.trendhunter.com/trends/just-the-meatz.md) - [Regeneratively Raised BBQ Products](https://www.trendhunter.com/trends/thousand-hills.md) - [Vacuum-Sealed Meat Products](https://www.trendhunter.com/trends/minced-meat-products.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md)