# Rustic Deli Branding Koller's Meat Packages Include Salamis, Sausages and Uncooked Varieties By Jana Pijak | Published 2015-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-package References: [behance.net](https://www.behance.net/gallery/23763109/Koller) Koller's rustic branding is made up of salami, sausage and raw meat packages that reference the company's Swiss heritage. The company's signage feature graphics that are inspired by the Alpenaufzug Apenzell region in Switzerland and appear rustic in their overall look. Boasting traditional illustrations, these meat packages translate a brand's heritage through a number of contemporary design elements. Though traditional, Koller's graphics are also modern in their minimalism and are displayed in a monochromatic palette. While the company's cured meat products feature rustic labels, its fresh deli range is packaged in plastic bags. The brand's raw meat products are packed in cardboard boxes that are both sustainable and consistent with its logo, graphics and custom designed signage. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rustic Branding:** Opportunity to incorporate traditional design elements with modern minimalism to convey a brand's heritage. - **Custom Designed Signage:** Opportunity to create unique and visually appealing signage that reflects a company's brand and heritage. - **Sustainable Packaging:** Opportunity to use sustainable materials for packaging that align with a brand's values and message. ### Industries Being Reshaped - **Food Packaging:** Opportunity to design food packaging that reflects a brand's heritage and values while also being visually appealing and functional. - **Graphic Design:** Opportunity to create custom branding and design graphics that convey a brand's message and values in a unique and appealing way. - **Sustainability:** Opportunity to incorporate sustainable materials and practices into various industries, including packaging and branding, to promote environmental responsibility. ## Related on Trend Hunter - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Artisanal Salami Products](https://www.trendhunter.com/trends/coro-foods.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Heritage-Driven Deli Products](https://www.trendhunter.com/trends/rovagnati-products.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)