# Carnivore-Targeted Vegan Burgers MorningStar Farms Launched a 'Meat Lovers Vegan Burger' By Laura McQuarrie | Published 2018-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meat-lovers-vegan-burger References: [livekindly.co](https://www.livekindly.co/morningstar-farms-launches-2-new-vegan-burgers/) & [morningstarfarms](https://www.morningstarfarms.com/products/msf-veggie-burgers-meat-lovers-vegan-burger.html) Over the past few years, many highly realistic meat-like meatless burgers have been launched, appealing to a consumer who favors plant-based diets for ethical reasons over an aversion to meat—[MorningStar Farms](https://www.trendhunter.com/trends/morningstar-farms-riblets)' newest [plant-based patty](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger), the 'Meat Lovers Vegan Burger' appeals to this kind of individual. The burger is said to be just like "the real deal" and it promises not to leave meat-eaters missing out on their favorite parts of the eating experience, such as beef's protein content or its flame-grilled flavor. Alongside the Meat Lovers Vegan Burger, MorningStar Farms also launched the Veggie Lovers Vegan Burger, which emphasizes the inclusion of [10 vegetables, grains and seeds](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger). A rise in plant-based eating has resulted in the release of many new products for vegans and vegetarians, but also plenty of new options that have the potential to win over open-minded meat-eaters. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Realistic Plant-based Meat:** The increasing availability of realistically meat-like plant-based burgers creates opportunities for companies to target vegetarians and meat-eaters alike. - **Vegetable-inclusive Burgers:** The inclusion of grains, seeds, and vegetables in vegan burgers presents an opportunity for companies to appeal to health-conscious consumers. - **Ethical Consumption:** The growing trend of ethical consumption provides companies with opportunities to attract consumers by offering ethical and sustainable food options. ### Where This Applies - **Plant-based Food Industry:** This industry can innovate by producing more plant-based meat alternatives to accommodate the growing demand for vegan-friendly food. - **Fast Food Industry:** This industry can incorporate vegan burgers and other meatless options into their menus to appeal to a broader customer base. - **Health Food Industry:** This industry can capitalize on the trend by producing and marketing plant-based burgers that include a variety of nutritious ingredients. ## Related on Trend Hunter - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Vegan-Friendly Rib-Inspired Meats](https://www.trendhunter.com/trends/morningstar-farms-riblets.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md)