# Animal Rights Video Games The Game is Based on The Smiths' 1985 Album 'Meat Is Murder' By Joey Haar | Published 2016-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/meat-is-murder References: [digitaltrends](http://www.digitaltrends.com/music/the-smiths-peta-release-9-bit-meat-is-murder-video-game/?utm_source=feedly&utm_medium=webfeeds) & [features.peta.org](http://features.peta.org/meat-is-murder-game/) 'This Beautiful Creature Must Die' is a [video game](https://www.trendhunter.com/trends/ice-cold-justice) based on the popular 1985 album by The Smiths' entitled 'Meat Is Murder.' A collaboration between The Smiths and polarizing animal rights organization [PETA](https://www.trendhunter.com/trends/animal-intelligence), the charming yet poignant game uses an 8-bit soundtrack that adapts the music from The Smiths' seminal work. In terms of gameplay, This Beautiful Creature Must Die is simple. It presents four panels in which various animals move towards imminent death (presumably, the panels represent meat processing plants.) Players then click panels to free animals. But if a player clicks a bomb or can't save an animal in time, it's game over. By leveraging The Smiths' Meat Is Murder and sticking to its in-your-face stunts, PETA's This Beautiful Creature Must Die is a way to get internet users thinking about animal rights. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Animal Rights Activism:** Opportunity to create more interactive and engaging ways for activists to raise awareness about animal rights issues. - **Music-based Video Games:** Potential for more collaborations between musicians and game developers to create unique gaming experiences based on iconic albums. - **Ethical Gaming:** Increasing demand for games that promote ethical values and encourage players to make a positive impact in the real world. ### Where This Applies - **Video Game Development:** Potential for game developers to explore creating games that raise awareness about social and environmental issues, correlating with popular music or art. - **Animal Rights Organizations:** Opportunity for organizations like PETA to leverage the power of gaming to engage and educate a wider audience about animal rights. - **Music Industry:** New avenues for musicians and record labels to collaborate with game developers, creating immersive experiences that connect with fans on a deeper level. ## Related on Trend Hunter - [Dark Meditative Digital Games](https://www.trendhunter.com/trends/crow-country-game.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Feedback-Reflective Game Updates](https://www.trendhunter.com/trends/sins-of-the-flesh.md) - [Sheep Herding Digital Games](https://www.trendhunter.com/trends/summerhill.md) - [Retro Survival Horror Games](https://www.trendhunter.com/trends/crow-country.md) - [Casual Animal-Herding Games](https://www.trendhunter.com/trends/herdling.md) - [Meat-Inspired Vegan Milkshakes](https://www.trendhunter.com/trends/demon-meat.md) - [First-Person Vintage-Inspired Games](https://www.trendhunter.com/trends/mouse.md)