# Weekly Vegetarianism Meat-Free-Monday Campaign Launches With Celeb Support By Rachel | Published 2009-06-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/meat-free-monday References: [treehugger](http://www.treehugger.com/files/2009/06/paul-mccartney-meat-free-monday.php) & [supportmfm.org](http://www.supportmfm.org/) Stella McCartney, Paul McCartney, Moby, and Kelly Osbourne were among the celebrities that gathered on Monday in London for the first Meat-Free-Monday. Meat-Free-Monday is an initiative that simply asks people to [cut meat out of their diet](https://www.trendhunter.com/trends/tgi-fridays-vegan-menu) every Monday. They say that doing so will have more of an impact on the environment than not driving your car for a day. It’s a simple initiative that was met with plenty of celebrity support, and as a result, media attention. Great to see [easy ways to help the environment](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign) that people won’t be afraid to join in on! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 16% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Meat-free Monday:** Encouraging people to cut meat out of their diet every Monday has the potential to create a new demand for alternative protein sources. - **Celebrities Endorsing Food Campaign:** Leveraging celebrity influence to promote food campaigns can boost awareness and create new consumer markets. - **Sustainable Dieting:** Raising awareness on the environmental impact of food production and consumption can drive innovation towards sustainable food solutions. ### Who This Affects Most - **Plant-based Food Industry:** The rise of meat-free Mondays can lead to increased demand for plant-based proteins and alternative meats. - **Celebrity Endorsement Industry:** The use of celebrities to endorse food campaigns can create opportunities for collaborations and increase product sales. - **Sustainability Consulting Industry:** Increased awareness for sustainable food consumption can create a need for consulting solutions for businesses and consumers. ## Related on Trend Hunter - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Bacon Abstaining Competitions](https://www.trendhunter.com/trends/bacoff.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Vegetarian-Promoting Game Events](https://www.trendhunter.com/trends/subway-surfers-veggie-hunt.md) - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md)